Livestorm

Overview

Livestorm is an end-to-end video engagement platform that enables companies to host webinars, virtual events, and online meetings directly from any web browser. It manages the full event lifecycle from customizable registration pages and automated email cadences to interactive presentation rooms and post-event analytics. Equipped with built-in engagement tools like polls, Q&A, and AI-driven post-event content generation, Livestorm connects seamlessly into B2B CRM stacks.

Founder story

Livestorm was founded in 2016 in Paris, France, by Gilles Bertaux, Robin Lambert, Tom Forlini, and Vincent Garreau. Originating as a university final-year project called Rumble, the team built Livestorm to eliminate cumbersome software downloads for B2B webinars. After scaling to support thousands of global customers and raising $35M in venture capital, Livestorm operates as a top video platform for business engagement.

What it does

• • Powers browser-based webinars, meetings, and automated on-demand virtual events with zero software downloads required
• • Automates registrant communications with customizable landing pages, confirmation emails, and multi-session reminders
• • Drives audience participation through live chat, upvoted Q&A sessions, polls, and instant call-to-action overlays
• • Syncs audience participation data, attendance logs, and engagement metrics directly into marketing automation and CRM tools.

Who it's for

• Growth & Marketing Teams
• Customer Success Managers
• Sales & Revenue Teams
• Corporate L&D Specialists

Why it works

• 100% browser-based architecture eliminates client download friction for external webinar attendees
• Native WebRTC video infrastructure ensures ultra-low latency real-time interactions across devices
• Deep bidirectional CRM integrations pass lead engagement data straight into existing revenue pipelines
• Automated workflows allow team members to run recurring and on-demand webinars with minimal ongoing oversight.

Growth strategies

• Product- led freemium tier providing a low-friction entry point for SMB event hosts.
• App marketplace distribution through certified integrations with HubSpot, Salesforce, and Zapier.
• High- authority content engine publishing research reports and guides on virtual engagement best practices.
• In- product branding viral loop from attendee-facing webinar landing pages and room interfaces.

Alternatives

• Demio
• GoToWebinar
• Zoom Webinars
• Goldcast

Comparison overview

• Runs entirely in the web browser using WebRTC without requiring desktop downloads or plug-in installs.
• Built explicitly around B2B marketing workflows and lead-gen integrations rather than general internal team video calling.
• Includes built-in landing page design, email automation, and participant analytics out of the box.