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Loom
The video messaging platform for work that helps teams communicate faster through async video.
What it does
Records high-quality screen and camera videos with one click. Generates instant shareable links the moment a recording finishes. Includes 'Loom AI' for automated video titles, summaries, and action item extraction. Allows for interactive video reactions and time-stamped comments. Provides a team library for centralized video knowledge management.
Why it works
Speed: It's faster to record a 2-minute video than to write a 10-paragraph email. Context: Video allows for nuance and emotion that is often lost in text communication. Instant Gratification: No waiting for files to upload or process; links are live immediately. AI Integration: Automatically cleans up filler words ('umms' and 'ahhs') and generates transcripts.
Category: Productivity
Team Size: 287
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As of 2026
Productivity
Revenue: $50M-$100M ARR
The video messaging platform for work that helps teams communicate faster through async video.
Overview
Loom is a market-leading video communication tool that allows users to record their screen, camera, and microphone simultaneously. It focuses on replacing long-winded emails and unnecessary meetings with short, shareable videos. Known for its instant sharing capabilities and AI features that automate summaries and titles, Loom is a staple for remote and hybrid teams worldwide.
Funding status: Acquired
Revenue source: Subscriptions
Customer type: B2B2C
Pricing: Freemium
Tech stack: React, Node.js, AWS, Elixir
Platform: Web • MacOS • Windows • iOS • Android
Integrations: Slack, Jira, Confluence, Salesforce, GitHub, Google Workspace
Founder story
Founded in 2015 by Joe Thomas, Shahed Khan, and Vinay Hiremath in San Francisco. Originally launched as a user testing tool called Opentest, they realized the core technology—easy screen recording—was actually the most valuable product. They pivoted to 'Loom' and fundamentally changed how modern teams communicate asynchronously.
What it does
- Records high-quality screen and camera videos with one click
- Generates instant shareable links the moment a recording finishes
- Includes 'Loom AI' for automated video titles, summaries, and action item extraction
- Allows for interactive video reactions and time-stamped comments
- Provides a team library for centralized video knowledge management.
Who it's for
- Product Managers
- Software Engineers
- Customer Support Teams
- Sales Reps
Why it works
- Speed: It's faster to record a 2-minute video than to write a 10-paragraph email
- Context: Video allows for nuance and emotion that is often lost in text communication
- Instant Gratification: No waiting for files to upload or process; links are live immediately
- AI Integration: Automatically cleans up filler words ('umms' and 'ahhs') and generates transcripts.
Growth strategies
- Pioneered the viral 'link- based' video sharing model where every video shared acted as an ad.
- Targeted the 'engineering and product' niche early to build a solid cult following.
- Successfully achieved unicorn status before being acquired by Atlassian for $975M in 2023.
- Leveraged a freemium model that allowed it to reach 25M+ users globally.
Alternatives
Comparison overview
- Vidyard: More focused on sales and marketing analytics; Loom is the specialist for general internal team communication.
- Zight: Strong on screenshots and annotations; Loom is superior for video-first async messaging.
- Loom is the undisputed gold standard for async video messaging.