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Loomly
The brand success platform for marketing teams to collaborate on social content.
What it does
Provides a visual content calendar for planning social media strategies. Offers post ideas and optimization tips to improve engagement. Facilitates team collaboration with automated approval workflows. Schedules and publishes posts to X, Facebook, Instagram, LinkedIn, and Pinterest. Includes a unified interactions box to manage comments and messages.
Why it works
Collaboration: Built specifically for teams that need a clear 'review and approve' process for content. Simplicity: Offers a much cleaner and more intuitive UI than legacy enterprise tools like Sprout Social. Context: Provides real-time post mockups so teams can see exactly how a post will look before it goes live. Integration: Connects deeply with Slack and Microsoft Teams for internal notifications.
Category: Marketing & Growth
Team Size: 26-100
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As of 2026
Marketing & Growth
Revenue: $10M-$100M ARR
The brand success platform for marketing teams to collaborate on social content.
Overview
Loomly is a social media management tool designed to help marketing teams and agencies streamline their content creation and publishing workflows. It provides a centralized calendar for planning, an automated post scheduler, and approval workflows, ensuring that brand messaging remains consistent and high-quality across all major social networks.
Funding status: Acquired
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: React, Ruby on Rails, AWS
Platform: Web • iOS • Android
Integrations: Slack, Microsoft Teams, Giphy, Unsplash, Google Drive
Founder story
Founded in 2016 by Thibaud Clement and Noémie Clement. As agency owners, they were frustrated by the inefficient 'spreadsheet and email' method of managing social media for clients. They built Loomly to be the internal tool they wished they had, eventually scaling it to serve thousands of brands worldwide.
What it does
- Provides a visual content calendar for planning social media strategies
- Offers post ideas and optimization tips to improve engagement
- Facilitates team collaboration with automated approval workflows
- Schedules and publishes posts to X, Facebook, Instagram, LinkedIn, and Pinterest
- Includes a unified interactions box to manage comments and messages.
Who it's for
- Marketing agencies
- Social media managers
- Small-to-midsize businesses
- Brand managers
Why it works
- Collaboration: Built specifically for teams that need a clear 'review and approve' process for content
- Simplicity: Offers a much cleaner and more intuitive UI than legacy enterprise tools like Sprout Social
- Context: Provides real-time post mockups so teams can see exactly how a post will look before it goes live
- Integration: Connects deeply with Slack and Microsoft Teams for internal notifications.
Growth strategies
- Targeted the 'agency' niche by offering flexible multi- calendar management for different clients.
- Utilized a product- led growth model with a generous 15-day free trial.
- Acquired by ASG (Alpine Software Group) in 2020 to fuel enterprise expansion and R&D.
- Focused on high- intent SEO for terms like 'social media calendar' and 'buffer alternatives'.
Alternatives
Comparison overview
- Buffer: Better for solo creators; Loomly is superior for team-based approval workflows.
- Sprout Social: A massive enterprise suite; Loomly is the agile, more affordable mid-market choice.
- Loomly is the best choice for teams that want a professional 'brand success' workflow without enterprise bloat.