Loading SaaS profile...
As of 2026
Productivity
A marketplace and browser extension that helps startups and SMBs save money on software purchases by identifying the best tools and providing discounts.
Overview
Loot is a B2B marketplace and Chrome extension designed to help startups and small-to-medium businesses optimize their SaaS spending. It acts as a centralized portal where businesses can discover world-class software tools, access exclusive discounts, and find the resources needed to make informed purchasing decisions, effectively functioning as a 'Honey for SaaS'.
Founded year: 2021
Founder: Not publicly specified
Team size: 1-10
Popularity: Niche B2B savings tool
HQ: San Francisco, California, United States
Status: Active
Funding status: Bootstrapped
Revenue source: Affiliate commissions and partnerships
Customer type: SMBs
Pricing: Free
Tech stack: Chrome Extension API, Web Portal
Platform: Web
Integrations: Google Chrome
Founder story
Loot was founded in 2021 by a team based in San Francisco, California. The platform was created to address the rising cost of software for early-stage companies and to help founders build a culture of frugal spending habits by centralizing SaaS deal discovery.
What it does
- Provides a searchable marketplace with access to 150+ software discounts
- Offers a Chrome extension that pops up with discount codes at checkout pages
- Aggregates high-quality SaaS tools for business operations
- Supplies content and resources to support software buying decisions
- Helps businesses monitor and reduce SaaS overspending
Who it's for
- Startup Founders
- Small Business Owners
- SMB Procurement Teams
- Indie Hackers
Why it works
- Reduces operational costs by enabling one-click access to software discounts
- Simplifies the tool discovery process for growing companies
- Provides a seamless user experience via browser-based automation
- Curates a list of world-class tools to ensure quality and reliability
- Maintains an updated database of active promo codes and deals
Growth strategies
- Expanding the marketplace with daily additions of new software discounts
- Driving adoption through the convenience of the Chrome extension
- Positioning as a frugal- spending culture tool for modern businesses
- Leveraging B2B partnerships to reach SMBs at the point of tool procurement
Alternatives
Comparison overview
- Loot differentiates itself by focusing specifically on the B2B and SaaS procurement niche, whereas most competitors like Honey or Coupert focus primarily on general consumer e-commerce shopping and retail goods.