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As of 2026
Business & Operations
Revenue: $10M-$100M ARR
A cloud-based freight visibility platform that provides real-time tracking, predictive analytics, and automated capacity matching for shippers, brokers, and 3PLs.
Overview
MacroPoint is a global freight visibility and carrier capacity network designed to help logistics-intensive businesses gain real-time insight into their supply chain operations. By integrating with electronic logging devices (ELDs), GPS-enabled smartphones, and transportation management systems (TMS), it automates load tracking and replaces manual check-calls with predictive ETAs and event-based alerts. The platform enables users to manage shipments by exception, minimizing delays and improving delivery performance. Acquired by Descartes Systems Group, it remains a foundational tool for logistics providers to optimize freight capacity and enhance transparency across the transportation lifecycle.
Founded year: 2011
Founder: Bennett Adelson
Team size: 26-100
Popularity: A long-standing market leader and primary industry standard in freight visibility and carrier capacity network solutions.
HQ: Cleveland, Ohio, USA
Status: Acquired
Funding status: Acquired
Revenue source: Subscriptions
Customer type: B2B
Funding: $44,000,000
Pricing: Subscription
Tech stack: Cloud-based SaaS, ELD/GPS Integration, Predictive Analytics, Mobile SDKs
Platform: Web • API
Integrations: Descartes Aljex, Geotab, various ELD/GPS devices, Transportation Management Systems (TMS), ERPs, REST API
Founder story
MacroPoint was founded in 2011 in Cleveland, Ohio, by a team focused on solving the 'black hole' of freight visibility. By automating load tracking and connecting disparate transportation data, the founders created a solution that allowed shippers and brokers to gain real-time location insights without relying on manual driver communication. In 2017, the company was acquired by Descartes Systems Group for $107 million, cementing its role as a key component of a global logistics platform.
What it does
- Freight brokers
- Third-party logistics providers (3PLs)
- Shippers
- Transportation managers
- Operations coordinators
Who it's for
- Freight brokers and 3PLs needing carrier visibility
- Shippers looking to track inbound/outbound freight
- Logistics service providers managing domestic freight
- Transportation management system (TMS) users
Why it works
- Automates tracking data collection from ELD/GPS sources to eliminate manual check-calls and administrative overhead
- Provides real-time, multimodal visibility across the largest network of connected trucking assets and drivers
- Delivers predictive analytics and automated alerts to enable 'manage by exception' workflows for at-risk shipments
- Facilitates carrier capacity matching by identifying available trucks within or outside of the partner network
- Integrates directly into existing TMS and ERP systems to provide a unified 'control tower' view of logistics operations
Growth strategies
- Building and maintaining the industry's largest carrier network through ELD and telematics integrations
- Executing an acquisition- led growth strategy under the Descartes Global Logistics Network (GLN)
- Upselling advanced capacity sourcing and predictive analytics to the existing Descartes user base
- Expanding the ecosystem through native integrations with major TMS providers to embed visibility into core workflows
Alternatives
Comparison overview
- MacroPoint is widely recognized for its massive established carrier network and deep ELD integration roots.
- Unlike newer, VC-backed visibility startups, it benefits from the global logistics infrastructure and network of Descartes.
- It focuses heavily on domestic freight visibility and capacity matching, whereas competitors like Tive may specialize in hardware-based shipment monitoring.