Overview

Make is a powerful visual platform that allows users to create, build, and automate workflows without writing code. By connecting various apps and services through a drag-and-drop interface, Make enables complex multi-step automations. Users can design scenarios that sync data, trigger actions, and automate repetitive tasks across thousands of integrations, providing significant operational efficiency for businesses of all sizes.

Founder story

Originally known as Integromat, Make was founded in 2012 by Ondrej Gazda, Patrik Simek, and Roland Nesvadba in Prague, Czech Republic. The platform was built to simplify the complexities of system integrations. It was acquired by Celonis in 2021 and rebranded as Make, continuing its mission to empower users to automate anything without needing a dedicated IT team.

What it does

• Builds complex, multi-step automation scenarios using a visual drag-and-drop builder interface
• Connects thousands of web applications and services through robust, pre-built API integrations
• Allows for sophisticated data manipulation, filtering, and conditional logic within automation workflows
• Supports real-time monitoring of scenarios to track execution status, errors, and data flow history
• Provides scalable infrastructure for handling high-volume task automation across enterprise-grade environments.

Who it's for

• Operations Teams
• Growth Marketers
• Software Developers
• Small Business Owners

Why it works

• Visual builder makes designing complex logic intuitive even for non-technical users
• Deep integration library supports vast connectivity across the modern SaaS ecosystem
• Advanced features like iterators, aggregators, and data stores provide high flexibility for complex automation
• Scalable pricing and performance allow it to grow from simple side-projects to enterprise operations.

Growth strategies

• Extensive partner and agency program to drive adoption across SMBs and enterprises.
• Freemium strategy providing a high- value free tier to encourage bottom-up usage.
• Content- driven marketing through automation templates, webinars, and educational documentation.
• Focusing on developer- friendly features like API support and JSON-native data processing.

Alternatives

• Zapier
• n8n
• Tray.io
• Workato

Comparison overview

• Make offers a more visual and powerful interface for complex, multi-step logic compared to Zapier.
• It is widely considered more flexible and feature-rich than most no-code automation platforms for enterprise use cases.