Loading SaaS profile...
Markup Hero
The easiest way to capture screenshots, annotate images, and share ideas instantly.
What it does
Captures high-quality screenshots and allows for multi-page PDF annotations. Features an interactive editor with arrows, text, shapes, blurs, and highlights. Generates instant shareable links for collaboration across any platform. Provides a centralized 'Library' to manage, search, and edit past markups. Allows for direct pasting of markups into tools like Notion, Slack, and Gmail.
Why it works
Speed: Move from 'capture' to 'share' in under 5 seconds with zero file downloads. Editability: Unlike static screenshots, markups remain editable in the cloud even after they are shared. Accessibility: Works seamlessly across MacOS, Windows, Linux, and the browser. Organization: The built-in library removes the chaos of finding 'that one screenshot' from last week.
Category: Productivity
Team Size: 2-10
Visit Website
As of 2026
Productivity
Revenue: $100k-$1M ARR
The easiest way to capture screenshots, annotate images, and share ideas instantly.
Overview
Markup Hero is a high-performance productivity tool designed for the rapid capturing and annotating of visual information. It allows users to take screenshots, upload images or PDFs, and add clear visual feedback using text, arrows, shapes, and blurs. Built for speed and accessibility, it provides instant shareable links and a permanent library, making it a staple for remote teams and customer support.
Funding status: Bootstrapped
Revenue source: Subscriptions
Customer type: B2C
Pricing: Freemium
Tech stack: React, Node.js, AWS
Platform: MacOS • Windows • Linux • Web
Integrations: Notion, Slack, Google Drive, Gmail, Chrome Extension
Founder story
Founded in 2020 by Jeff Solomon and a team of serial entrepreneurs. Jeff, who previously founded and exited several venture-backed firms, built Markup Hero out of his own frustration with the lack of innovation in the screenshot category. He wanted a tool that was 'made for speed' and cloud-native.
What it does
- Captures high-quality screenshots and allows for multi-page PDF annotations
- Features an interactive editor with arrows, text, shapes, blurs, and highlights
- Generates instant shareable links for collaboration across any platform
- Provides a centralized 'Library' to manage, search, and edit past markups
- Allows for direct pasting of markups into tools like Notion, Slack, and Gmail.
Who it's for
- SaaS Founders
- Product Managers
- Customer Support Teams
- Teachers and Educators
Why it works
- Speed: Move from 'capture' to 'share' in under 5 seconds with zero file downloads
- Editability: Unlike static screenshots, markups remain editable in the cloud even after they are shared
- Accessibility: Works seamlessly across MacOS, Windows, Linux, and the browser
- Organization: The built-in library removes the chaos of finding 'that one screenshot' from last week.
Growth strategies
- Targeted the 'Productivity Nerd' and 'Remote Work' niches on platforms like Product Hunt.
- Used a founder- led growth strategy, with Jeff Solomon sharing tips for serial entrepreneurs.
- Leveraged a powerful freemium model that is widely recommended as the best free Skitch alternative.
- Maintained a high feature velocity to stay ahead of simpler built- in OS tools.
Alternatives
Comparison overview
- Skitch: Markup Hero is the modern, cloud-native successor; Skitch is legacy and abandoned.
- Zight: More expensive; Markup Hero is the lean, fast, and high-value alternative for daily productivity.
- Markup Hero is the #1 choice for teams that need to communicate visual ideas fast.