Marsello

Overview

Marsello is an all-in-one marketing and customer loyalty platform designed for retail and hospitality businesses. The software integrates with point-of-sale systems and e-commerce platforms to consolidate customer data from both online and offline shopping. It empowers merchants to launch automated email campaigns, SMS marketing, and custom loyalty programs that drive repeat purchases. Brands rely on the platform to turn shopper insights into targeted retention strategies.

Founder story

Marsello was founded in 2012 in Wellington, New Zealand, by Brent Leonard Spicer, Brady Allan Thomas, and Matt Thomas. The founders set out to solve the disconnect retailers faced when tracking customer behavior across fragmented physical and digital channels. They built an integrated platform combining loyalty tracking with automated marketing to help independent brands compete effectively.

What it does

• Builds unified customer profiles by synchronizing transaction data across online stores and physical point-of-sale terminals
• Launches custom points-based loyalty programs with flexible earning rules and reward redemption options
• Automates targeted email and SMS marketing campaigns based on real-time customer behavior
• Delivers comprehensive analytics tracking repeat purchase rates, campaign revenue attribution, and customer lifetime value.

Who it's for

• Retail Store Owners
• Hospitality Brand Managers
• E-commerce Merchants
• Customer Retention Specialists

Why it works

• Utilizes a predictable SaaS subscription model scaled for growing multi-channel retail businesses
• Positions as an integrated loyalty solution bridging online e-commerce data with physical in-store point of sale systems
• Leverages robust direct integrations with major retail POS platforms to minimize manual data entry friction
• Expands distribution through app marketplaces of major e-commerce ecosystems like Shopify and Lightspeed.

Growth strategies

• Direct digital sales targeting independent retailers and multi- location hospitality chains
• Strategic app marketplace integrations with leading e- commerce and POS software providers
• Content marketing featuring merchant success stories and data- driven retention case studies
• Channel partnerships with retail consultants and digital marketing agencies

Alternatives

• Yotpo
• Smile.io
• Klaviyo
• LoyaltyLion

Comparison overview

• Focuses natively on blending in-store POS transaction data with online e-commerce loyalty workflows rather than web-only tracking.
• Combines automated multi-channel SMS and email marketing directly with customized point redemption programs.