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MySwimPro
The #1 fitness app for swimmers providing personalized training plans and coaching.
What it does
Generates personalized swim training plans based on skill level and goals. Provides dryland workout routines to improve strength and flexibility for swimming. Integrates with Apple Watch and Garmin to guide users through sets in the pool. Tracks performance data including heart rate, stroke rate, and split times. Offers a library of technique videos and educational content for stroke improvement.
Why it works
Wearable Integration: Leverages smartwatches to provide a hands-free, guided experience in the water. Personalization: Dynamic algorithms adjust workouts based on user progress and feedback. Global Community: Connects users with a worldwide network of swimmers for motivation. Expertise: Led by high-profile swimming influencers and professional coaches.
Category: Health & Wellness
Team Size: 11-25
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As of 2026
Health & Wellness
Revenue: $1M-$10M ARR
The #1 fitness app for swimmers providing personalized training plans and coaching.
Overview
MySwimPro is a mobile-first coaching platform that helps swimmers of all levels improve their performance and health. It offers personalized swim and dryland training plans, instructional content, and detailed analytics. Named Apple Watch 'App of the Year', it serves as a digital coach on the user's wrist, integrating with wearable technology to track and guide workouts in real-time.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2C
Pricing: Freemium
Tech stack: Swift, Kotlin, React, AWS
Platform: iOS • Android • Web
Integrations: Apple Health, Garmin Connect, Strava, Apple Watch
Founder story
Founded in 2015 by Fares Ksebati, Adam Oxner, and Dan Schillaci in Ann Arbor, Michigan. Fares, a competitive swimmer and coach, realized that while runners and cyclists had advanced tracking and coaching apps, swimmers were left behind. They built the first version of MySwimPro to bring data-driven coaching to the pool, eventually becoming the first swimming app on the Apple Watch.
What it does
- Generates personalized swim training plans based on skill level and goals
- Provides dryland workout routines to improve strength and flexibility for swimming
- Integrates with Apple Watch and Garmin to guide users through sets in the pool
- Tracks performance data including heart rate, stroke rate, and split times
- Offers a library of technique videos and educational content for stroke improvement.
Who it's for
- Competitive swimmers
- Fitness swimmers
- Triathletes
- Adult-onset swimmers
Why it works
- Wearable Integration: Leverages smartwatches to provide a hands-free, guided experience in the water
- Personalization: Dynamic algorithms adjust workouts based on user progress and feedback
- Global Community: Connects users with a worldwide network of swimmers for motivation
- Expertise: Led by high-profile swimming influencers and professional coaches.
Growth strategies
- Leveraged a massive YouTube presence (1M+ subscribers) to drive organic app downloads.
- Targeted the Apple ecosystem, leading to being named 'App of the Year' by Apple.
- Used equity crowdfunding (Wefunder) to turn their most loyal users into investors and brand advocates.
- Focused on niche search terms like 'swim coach app' to dominate organic fitness search traffic.
Alternatives
Comparison overview
- Swim.com: Focused primarily on tracking; MySwimPro is superior for structured coaching and training plans.
- Form Swim: Requires specific AR goggles; MySwimPro works with standard smartwatches.
- MySwimPro is the gold standard for swimmers who want a professional coaching experience without the cost of a private trainer.