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Novus
Scalable SaaS loyalty and rewards management platform for enterprises.
What it does
Delivers modular SaaS tools to build customized point systems, cashback incentives, and tiered rewards programs. Automates customer engagement journeys and event-triggered marketing campaigns using data analytics. Provides real-time customer segmentation and RFM analysis for hyper-targeted promotions. Integrates seamlessly with existing enterprise systems, e-commerce stores, and mobile applications.
Why it works
Modular SaaS architecture lets businesses deploy custom loyalty programs rapidly without heavy engineering overhead. Advanced RFM data analysis optimizes customer segmentation to improve long-term retention and program ROI. Omnichannel capabilities ensure consistent reward experiences across web, mobile apps, and physical retail touchpoints. Tiered subscription and module pricing accommodates both mid-sized businesses and massive enterprise deployments.
Category: Marketing & Growth
Team Size: 26-100
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As of 2026
Marketing & Growth
Revenue: $10M-100M ARR
Scalable SaaS loyalty and rewards management platform for enterprises.
Overview
Novus is a technology-driven loyalty and rewards management platform designed to help enterprises enhance customer acquisition, engagement, and retention. It provides modular solutions for point-based rewards, cashback systems, event-triggered campaigns, and digital vouchers across multiple industries. The platform enables omnichannel engagement through seamless system integration and real-time customer data insights.
Funding status: Bootstrapped
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: Python, React, AWS, PostgreSQL, Node.js
Platform: Web
Integrations: Shopify, WooCommerce, Salesforce, HubSpot, Razorpay, Custom APIs
Founder story
Novus Loyalty was promoted by industry veterans Deepak Tomar and Sweta Singh, who each brought decades of experience in enterprise technology and business operations. Headquartered with a strong operational presence across multiple regions, the company scaled into a leading provider of data-driven loyalty and customer engagement solutions for global brands.
What it does
- Delivers modular SaaS tools to build customized point systems, cashback incentives, and tiered rewards programs
- Automates customer engagement journeys and event-triggered marketing campaigns using data analytics
- Provides real-time customer segmentation and RFM analysis for hyper-targeted promotions
- Integrates seamlessly with existing enterprise systems, e-commerce stores, and mobile applications.
Who it's for
- E-Commerce Brands
- Fintech Companies
- Retailers
- Banks & Financial Institutions
Why it works
- Modular SaaS architecture lets businesses deploy custom loyalty programs rapidly without heavy engineering overhead
- Advanced RFM data analysis optimizes customer segmentation to improve long-term retention and program ROI
- Omnichannel capabilities ensure consistent reward experiences across web, mobile apps, and physical retail touchpoints
- Tiered subscription and module pricing accommodates both mid-sized businesses and massive enterprise deployments.
Growth strategies
- Direct enterprise sales targeting fintech, banking, and retail sectors
- Strategic partnerships with e- commerce platforms and system integrators
- Content marketing highlighting loyalty ROI and retention case studies
- Global expansion into international markets including the UAE, USA, and Australia
Alternatives
Comparison overview
- Novus offers an enterprise-grade modular loyalty platform supporting multi-tenant architecture and deep omnichannel integrations, whereas standard plugins like Smile.io focus primarily on lightweight e-commerce store rewards
- Novus delivers advanced RFM segmentation and customizable workflow modules tailored for complex banking and retail use cases.