Overview

Ocast is an open and independent media marketing platform designed to streamline ad sales and advertising workflows. It provides a centralized marketplace for publishers, influencers, and media agencies to host professional media kits and connect with advertisers. By digitizing media portfolios, Ocast eliminates the need for static PDFs, facilitating efficient deal-making and real-time collaboration between buyers and sellers of media inventory.

Founder story

Ocast was founded in 2014 by Mike Radoor and Eric Gisaeus in Stockholm, Sweden. The founders launched the platform to address the fragmentation and inefficiency in the media sales process, aiming to create a more accessible and professional environment for advertisers to discover and connect with diverse media outlets.

What it does

• Provides a SaaS-based platform for publishers to build and maintain professional, web-based media kits with real-time data
• Acts as an efficient matchmaker connecting companies seeking advertising opportunities with relevant media, agencies, and influencers
• Offers a centralized dashboard for publishers to manage ad sales, workflow, and incoming advertising requests from brands
• Enables advertisers to browse, filter, and compare various advertising verticals across borders in one marketplace
• Supports seamless integration through automatic API connections to maintain up-to-date media specifications and statistics for sales.

Who it's for

• Digital Publishers
• Advertising Agencies
• Influencers
• Marketing Teams

Why it works

• Open and independent architecture makes advertising inventory searchable and accessible for global brands and buyers
• Web-based media kits drive higher conversion by replacing static presentations with dynamic, data-driven sales collateral
• Marketplace model creates a self-sustaining ecosystem that increases visibility for publishers while reducing acquisition costs for advertisers
• Automated dashboard tools streamline repetitive administrative ad sales tasks, allowing teams to focus on revenue-generating partnerships.

Growth strategies

• Scaling the marketplace by onboarding more independent publishers and media networks.
• Enhancing the platform's API integrations to ensure real- time data accuracy for media statistics.
• Prioritizing the expansion of the 'advertising site' product to help media companies create professional branding in one click.
• Focusing on high- intent search traffic within the advertising industry to drive organic requests and lead volume.

Alternatives

• StackAdapt
• Smartly.io
• Seedtag
• Acast

Comparison overview

• Ocast functions as an open marketplace and media kit tool for browsing inventory, while platforms like StackAdapt or Smartly.io provide more advanced programmatic campaign management and AI-driven ad bidding.