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Enterprise-grade web experimentation and A/B testing platform.
Executes high-performance A/B, multi-page, and multivariate web experiments seamlessly. Provides visual editor tools and extension packages for rapid frontend variation creation. Offers advanced Frequentist and Bayesian statistical engines for precise data evaluation. Delivers intelligent AI recommendations to prioritize high-impact testing opportunities.
Employs an enterprise subscription pricing model tailored for high-volume corporate traffic requirements. Provides robust client-side snippet architecture ensuring fast execution and minimal page flicker. Offers advanced audience targeting and custom user ID bucketing capabilities. Integrates closely with the broader Optimizely DXP and analytics ecosystem.
Category: Marketing & Growth
Team Size: 100+
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Optimizely Web Experimentation is a leading digital optimization platform that empowers businesses to run sophisticated A/B tests, multivariate experiments, and personalized web experiences. It provides high-performance client-side and server-side testing infrastructure to help product and marketing teams validate features securely. The platform delivers advanced statistical engines and deep analytics to ensure data-backed conversion optimization. It serves thousands of high-scale enterprise brands globally.
Optimizely was founded in January 2010 by former Google colleagues Dan Siroker and Pete Koomen. Inspired by their experience utilizing data testing to optimize the 2007 US presidential campaign, the founders set out to make website experimentation accessible. Headquartered in New York, the company scaled into an industry-leading digital experience platform.
