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Owner
The all-in-one digital ordering and marketing platform for independent restaurants.
What it does
Builds high-converting, mobile-optimized restaurant websites. Provides a commission-free online ordering system for delivery and pickup. Automates email and SMS marketing based on customer ordering behavior. Includes an AI-driven reputation management tool for responding to reviews. Offers a unified dashboard for managing menus, promos, and customer data.
Why it works
Profitability: Saves restaurants thousands by replacing commission-heavy apps (DoorDash/UberEats) with direct ordering. Automation: Marketing runs on 'autopilot,' automatically messaging customers who haven't ordered in 30 days. Data Ownership: Unlike 3rd-party apps, restaurants own the email and phone numbers of their customers. Ease of Use: Designed specifically for busy chefs and owners who aren't tech-savvy.
Category: Marketing & Growth
Team Size: 100-250
Visit Website
As of 2026
Marketing & Growth
Revenue: $10M-$100M ARR
The all-in-one digital ordering and marketing platform for independent restaurants.
Overview
Owner (owner.com) is a high-growth vertical SaaS platform designed to help independent restaurant owners take control of their digital presence. It unifies online ordering, website building, marketing automation, and reputation management into a single dashboard. By moving restaurants away from high-commission delivery apps, Owner helps them increase direct sales and build a loyal customer database.
Funding status: Funded
Revenue source: Subscriptions & Transaction Fees
Customer type: B2B
Pricing: Subscription
Tech stack: React, Node.js, AWS
Platform: Web • iOS • Android
Integrations: Square, Toast, Clover, Stripe, Meta Ads
Founder story
Founded in 2020 by Adam Guild and Dean Bloembergen in San Francisco. Adam, whose parents were restaurant owners, saw firsthand how delivery apps were eating into thin margins. He teamed up with Dean, a tech product expert, to build a platform that gives the 'power back to the restaurant owner'.
What it does
- Builds high-converting, mobile-optimized restaurant websites
- Provides a commission-free online ordering system for delivery and pickup
- Automates email and SMS marketing based on customer ordering behavior
- Includes an AI-driven reputation management tool for responding to reviews
- Offers a unified dashboard for managing menus, promos, and customer data.
Who it's for
- Independent Restaurant Owners
- Boutique Catering Companies
- Multi-location Local Food Brands
Why it works
- Profitability: Saves restaurants thousands by replacing commission-heavy apps (DoorDash/UberEats) with direct ordering
- Automation: Marketing runs on 'autopilot,' automatically messaging customers who haven't ordered in 30 days
- Data Ownership: Unlike 3rd-party apps, restaurants own the email and phone numbers of their customers
- Ease of Use: Designed specifically for busy chefs and owners who aren't tech-savvy.
Growth strategies
- Targeted the 'Anti- DoorDash' sentiment among restaurant owners frustrated by high fees.
- Used an aggressive outbound sales model backed by high- quality video walkthroughs.
- Raised $45M in Series B funding to scale their AI marketing features.
- Leveraged a strong performance narrative: 'We guarantee a 2x increase in online orders'.
Alternatives
Comparison overview
- BentoBox: Primarily a website builder; Owner is a full marketing and ordering engine.
- ChowNow: Great for ordering; Owner adds deep marketing automation to drive repeat business.
- Owner is the best choice for restaurants that want a full digital transformation to increase profit.