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Plausible Analytics | Plorik

Plausible Analytics dashboard and user interface - A simple, open-source, and privacy-friendly alternative to Google Analytics.

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Plausible Analytics

Marketing & Growth

Revenue: $1M-$10M ARR

A simple, open-source, and privacy-friendly alternative to Google Analytics.

Overview

Plausible Analytics is a lightweight, privacy-focused web analytics tool that provides essential website insights without tracking individual users. Built as an open-source alternative to Google Analytics, it is fully compliant with GDPR, CCPA, and PECR, and doesn't require cookie banners, making it a favorite for businesses and creators who prioritize user privacy and site speed.

Founded year: 2018

Founder: Uku Täht, Marko Saric

Team size: 2-10

Popularity: Used by 16,000+ paying subscribers and trusted by Hugging Face and Ghost.

HQ: Tallinn, Estonia

Status: Active

Funding status: Bootstrapped

Customer type: B2B

Funding: Bootstrapped

Pricing: Freemium

Tech stack: Elixir, Phoenix, ClickHouse, PostgreSQL

Platform: Web

Integrations: WordPress, Ghost, Google Search Console, Slack, Zapier

What it does

Tracks website traffic and essential metrics on a single-page dashboard.
Ensures 100% data ownership with no third-party data sharing.
Operates without using cookies and avoids collecting personal data.
Maintains a lightweight script (75x smaller than Google Analytics) to ensure fast site loading.
Allows users to self-host the application or use the managed cloud service.

Who it's for

SaaS Founders
Privacy-conscious brands
Digital marketers
Independent creators

Why it works

Privacy First: By being cookie-less and anonymous, it removes the legal burden of GDPR consent for analytics.
Clutter-Free: Unlike the complexity of GA4, it provides all vital stats at a glance without training.
Performance: The tiny script size helps maintain perfect Core Web Vitals scores.
Ethical Business: As an independent, self-funded company, its interests are aligned with its users, not advertisers.

Founder story

Founded in 2018 by Uku Täht in Estonia, later joined by Marko Saric. Uku set out to build a simple analytics tool that he would actually want to use. They made the bold decision to stay independent and solely funded by subscribers, rejecting the venture capital route to ensure they never have to compromise on user privacy.

Alternatives

Comparison overview

Google Analytics: Plausible is 75x smaller and requires no privacy banners; GA4 is complex and invasive.
Fathom: Very similar; Plausible distinguishes itself by being fully open-source and offering self-hosting options.
Plausible is the go-to choice for those who want ethical analytics without a learning curve.

Social links

Website

GitHub