Overview

Plum is an enterprise talent assessment platform that combines industrial-organizational psychology with AI-driven analytics. The software replaces subjective screening with a single psychometric profile that accurately measures critical durable skills like adaptability, communication, and leadership potential. Integrated into unified corporate workflows, Plum automatically builds behavioral blueprints for open jobs, helping commercial teams reduce early hiring turnover and maximize workforce potential.

Founder story

Founded in 2012 in Waterloo, Ontario by Caitlin MacGregor, Neil MacGregor, and Christine Bird, Plum emerged to fix structural hiring errors. Drawing from personal experiences where traditional qualifications masked true leadership potential, Caitlin engineered an accessible psychometric framework. The startup scaled successfully until its acquisition by Phenom in April 2026.

What it does

• Evaluates candidate cognitive capabilities, social intelligence, and core behavior traits automatically
• Generates objective behavioral blueprints for open positions via structured job surveys
• Provides shareable candidate talent maps charting personal drivers and working drainers
• Delivers customized structured interview score sheets aligned precisely with ideal profile metrics.

Who it's for

• Enterprise Talent Acquisition Leaders
• Chief Human Resource Officers
• Corporate Talent Development Managers
• High-Volume Recruitment Specialists

Why it works

• Predicts real-world employee success four times more accurately than traditional resumes
• Independently audited models safeguard hiring by actively eliminating structural adverse demographic bias
• Tracks dynamic talent intelligence variables spanning candidate onboarding through permanent internal promotion paths
• Eliminates clunky hardware drag via frictionless, browser-accessible mobile profile completion tools.

Growth strategies

• Developing technical partner software listings inside leading ERP ecosystems like SAP SuccessFactors
• Targeting massive enterprise college campus recruiting programs to accelerate volume conversion data
• Thought leadership marketing emphasizing psychological science integration over unvalidated resume formats
• Expanding comprehensive enterprise pipeline integration following its strategic corporate acquisition by Phenom

Alternatives

• Criteria Corp
• Arctic Shores
• Pymetrics
• Predictive Index

Comparison overview

• Unlike legacy screening tools that test flat background skills, Plum maps the durable behavioral traits AI cannot manufacture.
• Compared to rule-based testing apps, it blends seamlessly with Phenom's hyper-contextual automation stack to deploy scale validation metrics across enterprise networks.