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Popl
AI event lead capture and digital business card platform.
What it does
• Shares contact details via NFC products, digital business cards, QR codes, and Apple Wallet. • Scans event badges and physical paper cards using AI optical character recognition to instantly capture leads. • Enriches captured leads with company data and syncs contact records directly into enterprise CRMs. • Centralizes digital card templates, team permissions, and lead analytics through Popl Teams management dashboard.
Why it works
Universal AI badge scanner eliminates event-specific app downloads and proprietary badge retrieval fees. Offline lead capture capabilities preserve collected contact data during trade show connectivity outages. Direct bidirectional CRM integrations automate lead distribution and immediate follow-up sequences. Centralized admin management simplifies brand control and digital card updates across thousands of employees.
Category: Marketing & Growth
Team Size: 26-100
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As of 2026
Marketing & Growth
Revenue: $10M-100M ARR
AI event lead capture and digital business card platform.
Overview
Popl is an AI-powered event lead capture and digital business card platform designed for modern sales teams and event marketers. It enables professionals to instantly share contact information via NFC tags, QR codes, or virtual backgrounds, while capturing leads at events through paper card and AI badge scanning. The platform automates data enrichment, lead qualification, and CRM syncing to streamline event follow-ups. Popl serves enterprise sales organizations and field teams seeking to digitize in-person networking.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B2C
Pricing: Freemium
Tech stack: React, Node.js, Swift, Kotlin, AWS, Firebase
Platform: Web
Integrations: Salesforce, HubSpot, Marketo, Microsoft Dynamics 365, Zapier, Outlook, Google Calendar, Apple Wallet
Founder story
Popl was founded in 2019 in Los Angeles by Jason Alvarez-Cohen and Nick Eischens. Originally creating an NFC-enabled device to instantly swap social profiles and phone numbers, the team went viral on TikTok and was accepted into Y Combinator in 2021. Recognizing strong corporate demand, they evolved Popl into an enterprise SaaS platform for digital business cards and AI event lead capture.
What it does
- • Shares contact details via NFC products, digital business cards, QR codes, and Apple Wallet
- • Scans event badges and physical paper cards using AI optical character recognition to instantly capture leads
- • Enriches captured leads with company data and syncs contact records directly into enterprise CRMs
- • Centralizes digital card templates, team permissions, and lead analytics through Popl Teams management dashboard.
Who it's for
- Enterprise Sales Teams
- Event Marketers
- Field Representatives
- Business Executives
Why it works
- Universal AI badge scanner eliminates event-specific app downloads and proprietary badge retrieval fees
- Offline lead capture capabilities preserve collected contact data during trade show connectivity outages
- Direct bidirectional CRM integrations automate lead distribution and immediate follow-up sequences
- Centralized admin management simplifies brand control and digital card updates across thousands of employees.
Growth strategies
- Viral social media marketing leverages organic video demonstrations of NFC contact sharing.
- Hardware product sales drive subscription adoption through branded NFC cards, bands, and phone taps.
- B2B enterprise expansion targets revenue teams via Popl Teams seat licenses and custom CRM sync.
- Ecosystem partner strategy integrates with major CRMs, marketing platforms, and SSO providers.
Alternatives
Comparison overview
- Combines NFC physical accessories and hardware taps alongside purely digital QR cards.
- Includes an AI universal event badge scanner designed to bypass third-party lead retrieval fees.
- Features dedicated enterprise management dashboard (Popl Teams) for company-wide branding and CRM mapping.