RedTrack

Overview

RedTrack is a high-performance ad tracking and conversion attribution platform. It unifies all marketing data from multiple sources (Meta, Google, TikTok, Affiliates) into one dashboard to provide a 'single source of truth' for ROI. It specializes in server-side tracking to bypass tracking limitations like iOS 14+, helping performance marketers optimize their spend with 100% data accuracy.

What it does

• Provides server-side (S2S) tracking to ensure 100% conversion data accuracy.
• Unifies data from 200+ ad networks and e-commerce platforms.
• Automates ad spend optimization using AI-driven rules and 'Auto-Optimization'.
• Features advanced multi-touch attribution (MTA) to see the full customer journey.
• Includes a dedicated portal for managing affiliate and influencer partners.

Who it's for

• Performance Media Buyers
• E-commerce Brands
• Marketing Agencies
• Affiliate Marketers

Why it works

• Data Accuracy: Bypasses browser-based tracking issues (ad blockers/cookies) using server-side tech.
• Automation: Can automatically pause losing ads or scale winners based on real-time ROI data.
• Speed: One of the fastest reporting engines in the industry, handling millions of clicks daily.
• All-in-One: Combines media buying tracking with affiliate management in a single bill.

Founder story

Founded in 2017 by Vlad Zhovtenko in Vilnius, Lithuania. Vlad, a veteran in the adtech and digital marketing space, realized that marketers were flying blind due to fragmented and inaccurate data. He built RedTrack to provide a technically superior, yet accessible tracking solution for the modern web.

Alternatives

• Voluum
• Triple Whale
• Northbeam
• Hyros

Comparison overview

• Voluum: Very similar; RedTrack is often preferred for its better e-commerce integrations and flat pricing.
• Triple Whale: Strong for Shopify only; RedTrack is better for omnichannel and affiliate tracking.
• RedTrack is the choice for media buyers who demand 100% data fidelity and automated scaling.