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RedTrack
Ad tracking and conversion attribution for media buyers and e-commerce brands.
What it does
Provides server-side (S2S) tracking to ensure 100% conversion data accuracy. Unifies data from 200+ ad networks and e-commerce platforms. Automates ad spend optimization using AI-driven rules and 'Auto-Optimization'. Features advanced multi-touch attribution (MTA) to see the full customer journey. Includes a dedicated portal for managing affiliate and influencer partners.
Why it works
Data Accuracy: Bypasses browser-based tracking issues (ad blockers/cookies) using server-side tech. Automation: Can automatically pause losing ads or scale winners based on real-time ROI data. Speed: One of the fastest reporting engines in the industry, handling millions of clicks daily. All-in-One: Combines media buying tracking with affiliate management in a single bill.
Category: Marketing & Growth
Team Size: 26-50
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As of 2026
Marketing & Growth
Revenue: $1M-$10M ARR
Ad tracking and conversion attribution for media buyers and e-commerce brands.
Overview
RedTrack is a high-performance ad tracking and conversion attribution platform. It unifies all marketing data from multiple sources (Meta, Google, TikTok, Affiliates) into one dashboard to provide a 'single source of truth' for ROI. It specializes in server-side tracking to bypass tracking limitations like iOS 14+, helping performance marketers optimize their spend with 100% data accuracy.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: React, Go, ClickHouse, AWS
Platform: Web
Integrations: Shopify, Meta Ads, Google Ads, TikTok Ads, ClickBank, WooCommerce
Founder story
Founded in 2017 by Vlad Zhovtenko in Vilnius, Lithuania. Vlad, a veteran in the adtech and digital marketing space, realized that marketers were flying blind due to fragmented and inaccurate data. He built RedTrack to provide a technically superior, yet accessible tracking solution for the modern web.
What it does
- Provides server-side (S2S) tracking to ensure 100% conversion data accuracy
- Unifies data from 200+ ad networks and e-commerce platforms
- Automates ad spend optimization using AI-driven rules and 'Auto-Optimization'
- Features advanced multi-touch attribution (MTA) to see the full customer journey
- Includes a dedicated portal for managing affiliate and influencer partners.
Who it's for
- Performance Media Buyers
- E-commerce Brands
- Marketing Agencies
- Affiliate Marketers
Why it works
- Data Accuracy: Bypasses browser-based tracking issues (ad blockers/cookies) using server-side tech
- Automation: Can automatically pause losing ads or scale winners based on real-time ROI data
- Speed: One of the fastest reporting engines in the industry, handling millions of clicks daily
- All-in-One: Combines media buying tracking with affiliate management in a single bill.
Growth strategies
- Targeted the 'Affiliate Marketing' community as an early market leader in cloud- based tracking.
- Pivoted successfully to serve D2C brands and agencies following the iOS 14 privacy changes.
- Used a high- value content strategy focused on 'Privacy-compliant tracking' and 'Post-cookie marketing'.
- Raised early funding to build out advanced AI automation for ad optimization.
Alternatives
Comparison overview
- Voluum: Very similar; RedTrack is often preferred for its better e-commerce integrations and flat pricing.
- Triple Whale: Strong for Shopify only; RedTrack is better for omnichannel and affiliate tracking.
- RedTrack is the choice for media buyers who demand 100% data fidelity and automated scaling.