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Refersion
Affiliate and influencer marketing tracking.
What it does
Tracks affiliate sales and coupon code usage instantly. Generates custom referral links and dashboards for ambassadors. Automates commission calculations and mass payouts. Recruits new affiliates through a post-purchase popup widget. Syncs directly with major ecommerce platforms like Shopify and BigCommerce.
Why it works
First-Party Tracking: Uses reliable coupon code and direct link tracking to ensure affiliates get credited even if cookies fail. Affiliate Dashboards: Empowers influencers with their own portal to track their performance, reducing support tickets for the brand. Automated Payouts: Eliminates manual accounting by integrating directly with payment gateways to send commissions in bulk. Post-Purchase Recruiting: Turns your best customers into affiliates immediately after checkout by inviting them to join the program. Marketplace Access: Connects brands with a pre-existing network of thousands of active affiliates looking for products to promote.
Category: Marketing & Growth
Team Size: 50-100
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As of 2026
Marketing & Growth
Revenue: $5M-$10M ARR
Affiliate and influencer marketing tracking.
Overview
Refersion is a comprehensive affiliate marketing platform that allows ecommerce brands to build, track, and grow their own referral networks. It handles the heavy lifting of tracking affiliate clicks, attributing sales, and managing commission payouts. By replacing messy spreadsheets with automated workflows, it helps brands scale their influencer partnerships effortlessly.
Funding status: Acquired
Revenue source: Subscriptions
Pricing: Subscription
Platform: Web • Shopify • BigCommerce
Integrations: Shopify, BigCommerce, WooCommerce, Stripe, Klaviyo
Founder story
In 2013, Alex Markov noticed that ecommerce businesses were struggling to track their influencer and affiliate sales, often relying on messy, error-prone spreadsheets. Recognizing the massive shift toward performance-based marketing, he built Refersion from the ground up to automate the entire process. Without raising massive initial capital, he bootstrapped it into a profitable tool in just two years before scaling it to support thousands of brands.
What it does
- Tracks affiliate sales and coupon code usage instantly
- Generates custom referral links and dashboards for ambassadors
- Automates commission calculations and mass payouts
- Recruits new affiliates through a post-purchase popup widget
- Syncs directly with major ecommerce platforms like Shopify and BigCommerce.
Who it's for
- Ecommerce managers
- Partnership leads
- Influencer marketers
- Brand founders.
Why it works
- First-Party Tracking: Uses reliable coupon code and direct link tracking to ensure affiliates get credited even if cookies fail
- Affiliate Dashboards: Empowers influencers with their own portal to track their performance, reducing support tickets for the brand
- Automated Payouts: Eliminates manual accounting by integrating directly with payment gateways to send commissions in bulk
- Post-Purchase Recruiting: Turns your best customers into affiliates immediately after checkout by inviting them to join the program
- Marketplace Access: Connects brands with a pre-existing network of thousands of active affiliates looking for products to promote.
Growth strategies
- Dominated the Shopify App Store early on by providing a seamless, one- click integration for store owners.
- Built a proprietary marketplace to match brands with top- performing affiliates, creating a powerful two-sided network effect.
- Hosted high- value webinars and playbooks with industry experts to educate brands on how to structure commission payouts.
- Offered white- label solutions and API access to attract enterprise and mid-market brands outgrowing basic tools.
Alternatives
Comparison overview
- Post Affiliate Pro: A legacy tracking tool that offers deep technical customization but has a steep learning curve.
- PartnerStack: A powerhouse platform tailored primarily for B2B SaaS and software reseller programs.
- LeadDyno: A simpler, budget-friendly affiliate tracker designed for very small and early-stage stores.
- ReferralCandy: Focused heavily on customer-to-customer referral rewards rather than professional influencers.
- Unlike PartnerStack which focuses on B2B SaaS, or ReferralCandy which targets casual customer referrals, Refersion is purpose-built for high-volume ecommerce brands managing professional influencers and affiliates. Its tight integration with Shopify and massive built-in marketplace make it the undisputed heavyweight for physical product brands looking to scale performance marketing.