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Reframe
Neuroscience-based app to help reduce or stop drinking.
What it does
Delivers daily neuroscience-based educational courses addressing the psychological and physical aspects of drinking. Provides an anonymous 24/7 peer support community forum and interactive group meetings. Tracks daily alcohol consumption metrics, financial savings, and milestone streaks. Offers a comprehensive toolkit with meditations, urge-surfing games, and distraction exercises.
Why it works
Combines neuroscience education with cognitive behavioral therapy principles for sustained behavioral change. Provides complete anonymity encouraging open peer discussion in dedicated community forums. Tracks quantifiable progress like money saved and alcohol-free days to maintain user motivation. Offers structured daily tasks that break down long-term habit transformation into manageable steps.
Category: Health & Wellness
Team Size: 26-100
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As of 2026
Health & Wellness
Revenue: $1M-$10M ARR
Neuroscience-based app to help reduce or stop drinking.
Overview
Reframe is an evidence-based digital health app designed to help users reduce or eliminate alcohol consumption. Developed with medical and mental health experts, the platform utilizes neuroscience to alter habit loops. It provides daily courses, interactive skill-building exercises, and live virtual support groups. The app aims to empower users to reshape their relationship with alcohol through data-backed education and community support.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2C
Pricing: Subscription
Tech stack: React Native, Node.js, PostgreSQL, AWS
Platform: Web
Integrations: Apple Health, Google Fit
Founder story
Reframe was founded in 2018 by Georgia Institute of Technology alumni Vedant Pradeep and Ziyi Gao. Originally conceived during a university project, the founders pivoted the platform toward alcohol reduction after consulting medical experts. Based in Atlanta, Georgia, the company has grown into a leading digital health platform helping hundreds of thousands of users.
What it does
- Delivers daily neuroscience-based educational courses addressing the psychological and physical aspects of drinking
- Provides an anonymous 24/7 peer support community forum and interactive group meetings
- Tracks daily alcohol consumption metrics, financial savings, and milestone streaks
- Offers a comprehensive toolkit with meditations, urge-surfing games, and distraction exercises.
Who it's for
- Mindful Drinkers
- Individuals Looking to Cut Back on Alcohol
- People Seeking Sobriety Support
- Health and Wellness Seekers
Why it works
- Combines neuroscience education with cognitive behavioral therapy principles for sustained behavioral change
- Provides complete anonymity encouraging open peer discussion in dedicated community forums
- Tracks quantifiable progress like money saved and alcohol-free days to maintain user motivation
- Offers structured daily tasks that break down long-term habit transformation into manageable steps.
Growth strategies
- Targeted social media advertising and digital content marketing
- Word- of-mouth virality through user success stories and community advocacy
- Partnerships with mental health professionals and medical experts
- App store optimization for wellness and sobriety search keywords
Alternatives
Comparison overview
- Reframe focuses on neuroscience education and daily cognitive tasks to change drinking habits, whereas apps like Sunnyside emphasize gradual moderation tracking.
- Unlike traditional 12-step recovery programs, Reframe provides an independent, app-based digital toolkit with private peer forums.