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Retention.com | Plorik

Retention.com dashboard and user interface - Identifying anonymous website visitors to maximize e-commerce abandonment revenue.

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Retention.com

Marketing & Growth

Revenue: $10M-$100M ARR

Identifying anonymous website visitors to maximize e-commerce abandonment revenue.

Overview

Retention.com (formerly GetEmails) is a high-impact identity resolution platform designed specifically for e-commerce. It uses a proprietary 'identity graph' to identify anonymous website visitors who haven't opted in, providing brands with their email addresses and allowing them to trigger high-ROI abandonment flows and re-engagement campaigns safely.

Founded year: 2019

Founder: Adam Robinson

Team size: 26-100

Popularity: Used by 1,500+ top D2C brands and agencies

HQ: Austin, USA

Status: Active

Funding status: Bootstrapped

Customer type: B2C

Funding: Bootstrapped

Pricing: Subscription

Tech stack: React, Node.js, AWS

Platform: Web

Integrations: Klaviyo, Mailchimp, Shopify, HubSpot, ActiveCampaign

What it does

Identifies up to 35% of anonymous website traffic without form fills.
Provides verified, high-deliverability email addresses for identified visitors.
Triggers automated email flows for 'Add to Cart' and 'Browse' abandonment.
Expands first-party data lists significantly faster than traditional pop-ups.
Integrates with major ESPs like Klaviyo and Mailchimp for instant outreach.

Who it's for

Shopify Merchants
D2C Brand Owners
E-commerce Marketing Managers
Growth Hackers

Why it works

Revenue Generation: Can increase abandonment flow revenue by 2x to 10x by capturing a wider net of visitors.
Compliance: Uses a US-specific, permission-based identity graph that is fully compliant with local regulations (CAN-SPAM).
Frictionless: Works in the background without disturbing the user experience with intrusive pop-ups.
High ROI: Proven to deliver 9x+ ROI for high-volume retail stores.

Founder story

Founded in 2019 by Adam Robinson in Austin, Texas. Adam, a former Lehman Brothers trader, saw a massive gap in how e-commerce brands were losing 95% of their traffic to anonymity. He built the platform to 'fix the hole in the bucket,' growing it into a dominant force in the e-commerce tech stack while remaining 100% founder-owned.

Alternatives

Comparison overview

SafeOpt: A direct competitor in the 'identified shopper' space; Retention.com is generally more established and offers deeper list-growth tools.
Attentive: Strong for SMS, while Retention.com is the specialist for top-of-funnel email identity.
Retention.com is the 'growth hack' of choice for D2C brands that have reached a plateau with standard email capture.

Social links

Website