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Retention.com
Identifying anonymous website visitors to maximize e-commerce abandonment revenue.
What it does
Identifies up to 35% of anonymous website traffic without form fills. Provides verified, high-deliverability email addresses for identified visitors. Triggers automated email flows for 'Add to Cart' and 'Browse' abandonment. Expands first-party data lists significantly faster than traditional pop-ups. Integrates with major ESPs like Klaviyo and Mailchimp for instant outreach.
Why it works
Revenue Generation: Can increase abandonment flow revenue by 2x to 10x by capturing a wider net of visitors. Compliance: Uses a US-specific, permission-based identity graph that is fully compliant with local regulations (CAN-SPAM). Frictionless: Works in the background without disturbing the user experience with intrusive pop-ups. High ROI: Proven to deliver 9x+ ROI for high-volume retail stores.
Category: Marketing & Growth
Team Size: 26-100
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As of 2026
Marketing & Growth
Identifying anonymous website visitors to maximize e-commerce abandonment revenue.
Overview
Retention.com (formerly GetEmails) is a high-impact identity resolution platform designed specifically for e-commerce. It uses a proprietary 'identity graph' to identify anonymous website visitors who haven't opted in, providing brands with their email addresses and allowing them to trigger high-ROI abandonment flows and re-engagement campaigns safely.
Funding status: Bootstrapped
Customer type: B2C
Pricing: Subscription
Tech stack: React, Node.js, AWS
Platform: Web
Integrations: Klaviyo, Mailchimp, Shopify, HubSpot, ActiveCampaign
Founder story
Founded in 2019 by Adam Robinson in Austin, Texas. Adam, a former Lehman Brothers trader, saw a massive gap in how e-commerce brands were losing 95% of their traffic to anonymity. He built the platform to 'fix the hole in the bucket,' growing it into a dominant force in the e-commerce tech stack while remaining 100% founder-owned.
What it does
- Identifies up to 35% of anonymous website traffic without form fills
- Provides verified, high-deliverability email addresses for identified visitors
- Triggers automated email flows for 'Add to Cart' and 'Browse' abandonment
- Expands first-party data lists significantly faster than traditional pop-ups
- Integrates with major ESPs like Klaviyo and Mailchimp for instant outreach.
Who it's for
- Shopify Merchants
- D2C Brand Owners
- E-commerce Marketing Managers
- Growth Hackers
Why it works
- Revenue Generation: Can increase abandonment flow revenue by 2x to 10x by capturing a wider net of visitors
- Compliance: Uses a US-specific, permission-based identity graph that is fully compliant with local regulations (CAN-SPAM)
- Frictionless: Works in the background without disturbing the user experience with intrusive pop-ups
- High ROI: Proven to deliver 9x+ ROI for high-volume retail stores.
Growth strategies
- Pivoted from a general email tool (Robly) to a specialized identity platform (GetEmails) based on user demand.
- Used an aggressive 'Performance- based' marketing strategy on LinkedIn and podcasts.
- Targeted the high- growth Shopify ecosystem by offering a seamless '1-click' integration.
- Maintained a lean, bootstrapped team to achieve $22M+ ARR without a single dollar of venture capital.
Alternatives
Comparison overview
- SafeOpt: A direct competitor in the 'identified shopper' space; Retention.com is generally more established and offers deeper list-growth tools.
- Attentive: Strong for SMS, while Retention.com is the specialist for top-of-funnel email identity.
- Retention.com is the 'growth hack' of choice for D2C brands that have reached a plateau with standard email capture.