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RevenueCat
The industry-standard SDK for implementing and managing in-app subscriptions.
What it does
Provides a cross-platform SDK to handle in-app purchases and subscriptions. Automates receipt validation and server-side entitlement checks. Offers a no-code 'Paywall' builder to design and ship UI updates instantly. Syncs subscription status across iOS, Android, and Web. Provides real-time subscription analytics (MRR, Churn, LTV) in a single dashboard.
Why it works
Speed: Reduces weeks of billing infrastructure work to a few hours of SDK integration. Reliability: Handles edge cases like 'expired' receipts and 'grace periods' that are notoriously hard to code manually. Unified Data: Aggregates fragmented revenue data from multiple app stores into one clean interface. Agility: Allows marketing teams to run A/B tests on pricing and paywalls without needing an app store update.
Category: Utilities & System Tools
Team Size: 100-250
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As of 2026
Utilities & System Tools
Revenue: $10M-$100M ARR
The industry-standard SDK for implementing and managing in-app subscriptions.
Overview
RevenueCat is a powerful backend-as-a-service platform that simplifies the implementation of in-app purchases and subscriptions for mobile apps. It provides a unified SDK that handles the complex logic of Apple's App Store and Google's Play Store billing systems, offering developers a single source of truth for user entitlement, receipt validation, and cross-platform subscription data.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Freemium
Tech stack: React, Go, PostgreSQL, AWS
Platform: iOS • Android • Web • API
Integrations: Stripe, Amplitude, Mixpanel, AppsFlyer, Segment, Slack, Firebase
Founder story
Founded in 2017 by Jacob Eiting and Miguel Guisado in San Francisco. Jacob, an early engineer at Elevate, was tired of rebuilding the same billing infrastructure for every app project. He and Miguel built RevenueCat to turn 'in-app billing' into a solved problem for every developer on the planet.
What it does
- Provides a cross-platform SDK to handle in-app purchases and subscriptions
- Automates receipt validation and server-side entitlement checks
- Offers a no-code 'Paywall' builder to design and ship UI updates instantly
- Syncs subscription status across iOS, Android, and Web
- Provides real-time subscription analytics (MRR, Churn, LTV) in a single dashboard.
Who it's for
- Mobile App Developers
- Product Managers
- SaaS Founders
- Growth Marketers
Why it works
- Speed: Reduces weeks of billing infrastructure work to a few hours of SDK integration
- Reliability: Handles edge cases like 'expired' receipts and 'grace periods' that are notoriously hard to code manually
- Unified Data: Aggregates fragmented revenue data from multiple app stores into one clean interface
- Agility: Allows marketing teams to run A/B tests on pricing and paywalls without needing an app store update.
Growth strategies
- Targeted the developer community early on via technical documentation and 'Build in Public' transparency.
- Used a 'Developer- first' pricing model with a generous free tier for apps under $2.5k monthly revenue.
- Leveraged high- value industry reports (State of Subscription Apps) to establish authority.
- Successfully utilized a Series C round to expand from mobile- only into web subscription management.
Alternatives
Comparison overview
- Adapty: Stronger on no-code paywall UI; RevenueCat is the more established 'infrastructure-first' choice for large scale apps.
- Qonversion: More focus on marketing automation hooks; RevenueCat is the industry standard for stable, cross-platform billing logic.
- RevenueCat is the 'Stripe' of mobile in-app subscriptions.