Overview

Roivenue is a specialized marketing analytics platform designed to solve the complexity of 'Cross-Channel Attribution'. It unifies marketing spend and performance data from dozens of sources—including Meta, Google, and Amazon—to provide a single, verified view of customer acquisition cost (CAC) and ROI. By using advanced data-driven attribution models, it helps e-commerce teams identify which campaigns are actually driving revenue and optimize their budgets for maximum growth. In December 2022, the company was acquired by ScanmarQED.

Founder story

Founded in 2014 by Martin Ptáček in Prague, Czech Republic. Martin, an expert in marketing science, realized that e-commerce brands were flying blind because their data was fragmented. He built Roivenue to give marketers the same 'Moneyball' level of intelligence that he used in his own consulting practice.

What it does

• Unifies marketing investments and results from 100+ integrations into one dashboard
• Uses multi-touch attribution (MTA) to assign credit across the full customer journey
• Provides automated budget recommendations to improve marketing efficiency
• Features deep e-commerce analytics including customer lifetime value (CLV) tracking
• Includes a 'Data Cleaning' engine to ensure accuracy before reporting.

Who it's for

• E-commerce Marketing Managers
• Growth Directors
• Performance Agencies
• CFOs of D2C Brands

Why it works

• Clarity: Moves beyond standard 'last-click' metrics to show the true impact of top-of-funnel channels
• Efficiency: Automates the manual task of pulling data from disparate ad platforms and GA4
• Precision: Built specifically for the high-volume transaction environment of e-commerce
• Trust: Provides a 'Single Source of Truth' that aligns marketing and finance teams.

Growth strategies

• Targeted the European e- commerce sector heavily, becoming a market leader in the CEE region.
• Used a performance- driven narrative: 'Stop wasting 30% of your marketing budget'.
• Raised $2.47M in funding before a successful acquisition by ScanmarQED in 2022.
• Leveraged high- value white papers on 'The death of cookies' to build industry authority.

Alternatives

• AppsFlyer
• Singular
• Rockersbox
• Triple Whale

Comparison overview

• Triple Whale: Strong for Shopify; Roivenue is the superior specialist for omni-channel enterprise attribution.
• AppsFlyer: Mobile-heavy; Roivenue is the choice for web-based e-commerce and full-funnel budget optimization.
• Roivenue is the best choice for marketers who need to prove the exact ROI of every ad dollar.