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SaaS Labs
AI-powered business communication and cloud telephony platform for sales and support.
What it does
Provides cloud phone systems with AI call routing, recording, and real-time sentiment analytics. Centralizes customer conversations across SMS, email, and social messaging into shared team inboxes. Automates website lead capture and immediate phone callbacks using smart widget targeting. Syncs call logs, messaging data, and customer activity bi-directionally with popular CRMs.
Why it works
Multi-product portfolio addresses both voice calls and digital customer service messaging natively. Pre-built integrations with top CRMs minimize workflow disruption and manual data entry. Embedded AI features deliver real-time conversation intelligence without third-party add-ons. Flexible seat-based subscription pricing allows rapid scaling for expanding sales and support teams.
Category: AI & Automation
Team Size: 100+
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As of 2026
AI & Automation
Revenue: $10M-100M ARR
AI-powered business communication and cloud telephony platform for sales and support.
Overview
SaaS Labs is a software studio and enterprise platform provider that develops AI-powered communication and workflow tools. Its product suite—including JustCall, Helpwise, CallPage, and AtomsAI—delivers cloud telephony, shared inbox collaboration, and intelligent callback automation. By integrating deeply with major CRM and helpdesk systems, SaaS Labs helps sales and customer support teams automate repetitive tasks and optimize call operations. The platform transforms raw customer interactions into actionable insights using artificial intelligence.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: Node.js, React, Python, WebRTC, Google Cloud Platform, MySQL, Redis
Platform: Web • iOS • Android
Integrations: HubSpot, Salesforce, Zendesk, Pipedrive, Freshdesk, Intercom, Zoho CRM, Slack
Founder story
SaaS Labs was founded in 2016 by Gaurav Sharma. Operating out of San Francisco and India, he established the company to address the manual complexities and fragmented tools used by sales and support representatives. Sharma built SaaS Labs into a high-growth suite of communication platforms, securing Series A and B funding from Eight Roads Ventures and Base10 Partners to scale globally.
What it does
- Provides cloud phone systems with AI call routing, recording, and real-time sentiment analytics
- Centralizes customer conversations across SMS, email, and social messaging into shared team inboxes
- Automates website lead capture and immediate phone callbacks using smart widget targeting
- Syncs call logs, messaging data, and customer activity bi-directionally with popular CRMs.
Who it's for
- Inside Sales Teams
- Customer Support Representatives
- Revenue Operations Managers
- Growing B2B Enterprises
Why it works
- Multi-product portfolio addresses both voice calls and digital customer service messaging natively
- Pre-built integrations with top CRMs minimize workflow disruption and manual data entry
- Embedded AI features deliver real-time conversation intelligence without third-party add-ons
- Flexible seat-based subscription pricing allows rapid scaling for expanding sales and support teams.
Growth strategies
- Product- led growth with free trials across core tools like JustCall and Helpwise
- Strategic M&A acquisitions of complementary tools like CallPage and CallRoot
- Deep ecosystem integration marketing with CRM marketplaces like HubSpot and Salesforce
- Expansion into enterprise AI automation through dedicated solutions like AtomsAI
Alternatives
Comparison overview
- SaaS Labs offers an integrated suite of cloud telephony and customer communication tools focused on sales and support automation.
- Unlike standalone phone providers like Aircall or Dialpad, SaaS Labs combines voice, shared inbox, and automated web call-back widgets under a single multi-product platform.