Sales Studio

Overview

Sales Studio is an advanced Go-To-Market and public procurement intelligence platform developed by Stotles. It helps revenue teams find, qualify, and win public sector contracts by aggregating thousands of government portals. The platform surfaces early buyer intent from policy papers and budgets, matches suppliers with framework agreements, and uses AI signal scoring to rank high-conversion opportunities. It streamlines complex B2G sales into an actionable, centralized pipeline.

Founder story

Sales Studio was created as a core product offering by Stotles, founded in October 2019 by John Witt, Taj Kamranpour, and Carsten Schaltz. The founders recognized that selling to the public sector was plagued by unpredictable fragmentation, hidden spend data, and scattered portals. They built Sales Studio to bring transparency, early intent signals, and structured pipeline tracking to B2G commercial teams.

What it does

• - Scrapes thousands of government portals and procurement sites to aggregate live tenders and historical contract awards
• - Surfaces early buyer intent from public sector budgets, strategies, board minutes, and policy announcements
• - Analyzes framework agreements and call-off contracts across multiple regional and national public bodies
• - Computes AI-driven signal scores to rank opportunities by relevance and streamline team qualification.

Who it's for

• Account Executives
• Business Development Managers
• Bid Managers
• Revenue Operations Teams

Why it works

• Aggregates fragmented government procurement portals into a single, unified search and tracking feed
• Leverages AI to parse complex buyer intent documents long before official tenders are published
• Provides comprehensive framework intelligence to target the most effective routes to market
• Offers flexible entry options including robust free tiers and structured tiered team packages.

Growth strategies

• Self- serve product-led growth model offering free tender discovery tiers to reduce onboarding friction
• Extensive SEO- optimized glossary and public sector resource pages capturing inbound organic traffic
• Targeted LinkedIn advertising and strategic digital marketing campaigns focused on B2G sales leaders
• Ecosystem partnerships and industry event alignment providing trusted guidance for government vendors

Alternatives

• Tenderlake
• GovWin IQ
• Tussell
• Find a Tender

Comparison overview

• Traditional public sector tracking requires manual searches across hundreds of separate government procurement portals.
• Sales Studio aggregates multi-portal procurement feeds automatically and uses AI intent scoring to surface pre-tender opportunities.