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As of 2026
Marketing & Growth
Revenue: $100M+
Powerful business and consumer lead database for modern sales teams.
Overview
Salesgenie is a comprehensive cloud-based lead generation platform and database provider developed by Data Axle. It provides access to tens of millions of verified business records and consumer profiles, enriched with accurate emails, phone numbers, and advanced firmographic filters. Designed to simplify prospecting, the platform incorporates built-in multi-channel outreach tools like email and direct mail campaign managers. It also features performance tracking dashboards and CRM integrations to optimize overall sales cycles.
Funding status: Acquired
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: React, .NET, SQL Server, AWS, Salesforce API
Platform: Web • iOS • Android
Integrations: Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics
Founder story
Salesgenie was created under InfoUSA, which later rebranded to Data Axle, a pioneer in data compilation founded by Vinod Gupta in 1972 in Omaha, Nebraska. The tool was built to move traditional physical business directories into a dynamic, cloud-based platform, solving the problem of manual lead research for modern B2B professionals.
What it does
- • Generates high-quality sales leads for B2B and B2C campaigns
- • Provides targeted marketing solutions to boost outreach efforts
- • Features robust filtering to identify ideal customer profiles quickly
- • Includes built-in tools for direct mail and email marketing execution.
Who it's for
- B2B Sales Teams
- Small Business Owners
- Enterprise Agencies
- Digital Marketers
Why it works
- Access to a massive database of over 300 million consumers and 20 million businesses
- Advanced search filtering by age, income, industry, and ZIP code
- Integrated multi-channel outreach tools for direct mail and email
- Seamless one-click export and synchronization with major CRM platforms
- Real-time performance tracking dashboards categorized by user and territory
Growth strategies
- Direct marketing and custom outbound mail campaigns
- Search engine marketing and online display advertising
- Strategic enterprise data integration partnerships
- Free trial lead capture optimizations
Alternatives
Comparison overview
- Unlike competitors like Apollo or ZoomInfo which focus primarily on digital tech firmographics and LinkedIn profiles, Salesgenie leverages Data Axle's traditional proprietary consumer databases.
- This renders it unique for traditional small businesses, local services, and industries dependent on hybrid direct mail and phone list sequences.
- It leans heavily into offline outreach capabilities like direct postcard mailing, which modern, pure-SaaS lead providers usually lack.