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Salesgenie dashboard and user interface - Powerful business and consumer lead database for modern sales teams.

As of 2026

Salesgenie

Marketing & Growth

Revenue: $100M+

Powerful business and consumer lead database for modern sales teams.

Overview

Salesgenie is a comprehensive cloud-based lead generation platform and database provider developed by Data Axle. It provides access to tens of millions of verified business records and consumer profiles, enriched with accurate emails, phone numbers, and advanced firmographic filters. Designed to simplify prospecting, the platform incorporates built-in multi-channel outreach tools like email and direct mail campaign managers. It also features performance tracking dashboards and CRM integrations to optimize overall sales cycles.

Founded year: 1972

Founder: Vinod Gupta

Team size: 100+

Popularity: Established industry veteran in the legacy B2B and consumer lead generation markets.

HQ: Omaha, Nebraska, United States

Status: Active

Funding status: Acquired

Revenue source: Subscriptions

Customer type: B2B

Funding: Publicly traded entity historically, later taken private via private equity

Pricing: Subscription

Tech stack: React, .NET, SQL Server, AWS, Salesforce API

Platform: Web • iOS • Android

Integrations: Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics

Founder story

Salesgenie was created under InfoUSA, which later rebranded to Data Axle, a pioneer in data compilation founded by Vinod Gupta in 1972 in Omaha, Nebraska. The tool was built to move traditional physical business directories into a dynamic, cloud-based platform, solving the problem of manual lead research for modern B2B professionals.

What it does

• Generates high-quality sales leads for B2B and B2C campaigns
• Provides targeted marketing solutions to boost outreach efforts
• Features robust filtering to identify ideal customer profiles quickly
• Includes built-in tools for direct mail and email marketing execution.

Who it's for

B2B Sales Teams
Small Business Owners
Enterprise Agencies
Digital Marketers

Why it works

Access to a massive database of over 300 million consumers and 20 million businesses
Advanced search filtering by age, income, industry, and ZIP code
Integrated multi-channel outreach tools for direct mail and email
Seamless one-click export and synchronization with major CRM platforms
Real-time performance tracking dashboards categorized by user and territory

Alternatives

Comparison overview

Unlike competitors like Apollo or ZoomInfo which focus primarily on digital tech firmographics and LinkedIn profiles, Salesgenie leverages Data Axle's traditional proprietary consumer databases.
This renders it unique for traditional small businesses, local services, and industries dependent on hybrid direct mail and phone list sequences.
It leans heavily into offline outreach capabilities like direct postcard mailing, which modern, pure-SaaS lead providers usually lack.