Sami

Overview

Sami is an ad automation platform designed to help marketers manage and scale multi-channel ad campaigns without manual busywork. It handles budget pacing, automated bidding, and performance monitoring across major networks like LinkedIn, Google, Meta, and YouTube. The platform provides real-time alerts, cross-platform views, and automated workflows to protect budgets and cut wasted spend. Growth teams and advertising agencies use Sami to streamline account management and improve media ROI.

Founder story

Sami was launched in 2026 by Silvio Perez. Having spent years running an ad agency managing large-scale client spend, the founder experienced firsthand how much time teams wasted on routine media management tasks. He built Sami to serve as an intelligent automation layer that handles pacing and optimization automatically, allowing marketers to focus entirely on higher-level strategy.

What it does

• Automates cross-platform budget pacing, bid adjustments, and performance optimizations across Google, Meta, LinkedIn, and YouTube
• Provides unified portfolio views to monitor budget spending month-to-date, weekly, and daily without logging into separate ad managers
• Executes pre-built safety automations such as budget protection, ad fatigue detection, and non-performing keyword pausing
• Delivers daily operational snapshots and instant alerts straight into Slack or email channels.

Who it's for

• Paid Media Managers
• Performance Marketers
• Ad Agency Owners
• Growth Marketing Teams

Why it works

• Subscription pricing model combined with a 14-day free trial lowers the barrier to entry for marketing teams
• Cross-platform centralization removes repetitive manual reporting tasks and saves hours of weekly operational overhead
• Built-in guardrails and human-in-the-loop manual approvals prevent runaway budget waste on client accounts
• Seamless direct API integrations allow quick setup across major digital advertising channels.

Growth strategies

• Product- led growth through organic community launches and startup discovery platforms like Product Hunt
• Targeted positioning addressing performance marketers managing multiple client ad accounts
• Word- of-mouth advocacy driven by media buyers saving significant time on daily optimization tasks
• Continuous expansion of pre- built automation workflows tailored to specific channel challenges

Alternatives

• Madgicx
• Revealbot
• AdEspresso
• Opteo

Comparison overview

• [Sami focuses natively on cross-platform budget pacing and pre-built safety automations across Google, Meta, and LinkedIn in one dashboard n/][Alternative tools like Madgicx provide broad audience intelligence and creative generation suites alongside rule-based management n/]