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Screen Charm
Mac screen recorder with automated cinematic zoom and polish.
What it does
• Automatically applies dynamic zoom and pan effects based on cursor movements to keep viewers focused. • Records screen, webcam, microphone, and system audio simultaneously into a unified timeline. • Wraps recordings in device frames and custom backgrounds like gradients or solid colors. • Bundles an editing suite for trimming, speed adjustments, motion blur, and audio enhancement.
Why it works
Automated cinematic zoom and cursor smoothing eliminate hours of tedious manual keyframe editing. One-time purchase model removes recurring monthly software subscription costs for users. Lightweight desktop design ensures high-performance 4K rendering without high CPU overhead. Shareable cloud links provide fast team or customer distribution without heavy file attachments.
Category: Productivity
Team Size: 1
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As of 2026
Productivity
Revenue: $100k-$1M ARR
Mac screen recorder with automated cinematic zoom and polish.
Overview
Screen Charm is a specialized macOS screen recorder built for creators, founders, and developers who want polished product videos without manual video editing. It captures screen, webcam, and audio simultaneously while automatically applying smart zoom effects, cursor smoothing, and device frames. The platform allows users to export up to 4K local files or upload instantly to shareable web links.
Funding status: Bootstrapped
Revenue source: One-time purchase
Customer type: B2B
Pricing: One-time payment
Tech stack: Swift, macOS AVFoundation, Cocoa, WebSockets
Platform: Desktop
Integrations: macOS, Cloud Link Sharing, MP4 Exports
Founder story
Screen Charm was developed by solo founder and software engineer Sergei Nazarov to solve the frustration of creating high-quality product demos. Recognizing that existing tools were either too expensive or required complex multi-app video workflows, he spent over a year building a streamlined Mac app focused on automated cinematic polish and clean exports.
What it does
- • Automatically applies dynamic zoom and pan effects based on cursor movements to keep viewers focused
- • Records screen, webcam, microphone, and system audio simultaneously into a unified timeline
- • Wraps recordings in device frames and custom backgrounds like gradients or solid colors
- • Bundles an editing suite for trimming, speed adjustments, motion blur, and audio enhancement.
Who it's for
- Indie SaaS Founders
- Course Creators
- Developer Advocates
- Solo Marketers
Why it works
- Automated cinematic zoom and cursor smoothing eliminate hours of tedious manual keyframe editing
- One-time purchase model removes recurring monthly software subscription costs for users
- Lightweight desktop design ensures high-performance 4K rendering without high CPU overhead
- Shareable cloud links provide fast team or customer distribution without heavy file attachments.
Growth strategies
- Product- led growth via viral launch demos shared on X and Product Hunt
- Targeted marketing toward indie hackers, course creators, and SaaS founders
- Comparison content positioning against heavier editing suites and subscription tools
- Continuous feature releases focused on performance and cloud sharing capabilities
Alternatives
Comparison overview
- Screen Charm offers automated cinematic zoom and cursor tracking for macOS screen capture [one Unlike traditional timeline editors or subscription recorders like Loom, it uses a one-time purchase model and applies dynamic zoom effects automatically after recording n/]