Sender

Overview

Sender is an email and SMS marketing automation platform built for small businesses, e-commerce stores, and digital creators. It combines a drag-and-drop newsletter builder, visual automation workflows, signup forms, and landing pages in a clean interface. Teams can send targeted promotional broadcasts, automated transactional emails, and SMS follow-ups using behavioral segmentation and real-time tracking. By offering high email deliverability and generous subscriber limits at budget-friendly prices, Sender provides enterprise-grade automation features without high software costs.

Founder story

Sender was founded in 2012 in Vilnius, Lithuania. The founders built the software to address the high costs and complex interfaces associated with traditional email marketing platforms. Designed for budget-conscious business owners and lean teams, Sender was created to offer high email deliverability, advanced visual automation, and clear pricing without charging premium enterprise rates as subscriber lists grow.

What it does

• Provides visual drag-and-drop email and landing page builders for high-converting marketing campaigns
• Automates multi-channel marketing workflows including welcome series, abandoned carts, and SMS follow-ups
• Segments contact lists based on subscriber engagement, custom properties, and purchase behaviors
• Delivers transactional emails and system notifications using high-deliverability SMTP and REST API endpoints.

Who it's for

• Small Business Owners
• E-commerce Merchants
• Digital Agencies
• Content Creators & Publishers

Why it works

• Generous Free Forever plan allows small teams to test automation without upfront software costs
• Unified email and SMS automation builder manages multi-channel subscriber sequences in one place
• Built-in SMTP server infrastructure delivers high inbox placement rates for transactional messages
• Direct e-commerce plugins sync store data seamlessly to trigger revenue-driven follow-up campaigns.

Growth strategies

• Product- led growth driven by a generous Free Forever tier with full access to core automation features
• Pre- built e-commerce integrations with WordPress, WooCommerce, and Shopify marketplaces
• Inbound content marketing strategy focused on deliverability guides, email templates, and marketing strategies
• Affiliate and agency partner programs driving referrals among web developers and marketing consultants

Alternatives

• Mailchimp
• MailerLite
• Brevo
• Omnisend

Comparison overview

• Sender delivers visual email and SMS automation at significantly lower tier pricing than legacy email competitors.
• Platforms like Mailchimp rapidly increase subscription costs as contact lists expand, whereas Sender includes automated workflows, landing pages, and generous subscriber limits on its budget-friendly plans.