Loading SaaS profile...
Serko AI
Your personal AI travel assistant for business trips.
What it does
Acts as a personal travel assistant matching flights and hotels based on individual preferences. Handles travel disruptions autonomously to reroute and secure alternate itineraries during delays. Learns individual travel behavior over time to tailor future recommendations and policy compliance. Connects bookings, itineraries, and travel support into a seamless workflow interface.
Why it works
Leverages decades of corporate travel management expertise and marketplace integration from parent company Serko. Automates complex disruption handling to reduce stress and manual intervention during travel crises. Integrates deeply with enterprise policy controls to balance traveler convenience with cost compliance. Delivers personalized, context-aware AI recommendations that adapt to individual user priorities.
Category: AI & Automation
Team Size: 100+
Visit Website
As of 2026
AI & Automation
Revenue: $10M-100M ARR
Your personal AI travel assistant for business trips.
Overview
Serko AI is a next-generation business travel platform designed to automate corporate trip planning and disruption handling. Leveraging advanced artificial intelligence, it learns traveler preferences and matches flights, hotels, and schedules natively. The system acts as an end-to-end travel concierge, streamlining everything from booking to landing. Built by corporate travel leader Serko, it simplifies complex enterprise itineraries with context-aware intelligence.
Funding status: Funded
Revenue source: Corporate Travel Booking Commissions and Platform Subscriptions
Customer type: B2B
Pricing: Enterprise
Tech stack: Cloud AI Infrastructure, LLMs, Travel GDS APIs, Web & Mobile Frameworks
Platform: Web • Mobile
Integrations: Serko Zeno, GetThere, Booking.com for Business, Major GDS Systems, Corporate Travel Feeds
Founder story
Developed by Serko, a publicly traded corporate travel technology company originally founded in 2007 by Darrin Grafton and Bob Shaw in Auckland, New Zealand. Serko AI was introduced to bridge the gap between traditional corporate booking tools and autonomous agentic assistance, solving the friction and stress associated with business travel disruptions and planning.
What it does
- Acts as a personal travel assistant matching flights and hotels based on individual preferences
- Handles travel disruptions autonomously to reroute and secure alternate itineraries during delays
- Learns individual travel behavior over time to tailor future recommendations and policy compliance
- Connects bookings, itineraries, and travel support into a seamless workflow interface.
Who it's for
- Corporate Travelers
- Travel Managers
- Business Professionals
- Enterprise Organizations
Why it works
- Leverages decades of corporate travel management expertise and marketplace integration from parent company Serko
- Automates complex disruption handling to reduce stress and manual intervention during travel crises
- Integrates deeply with enterprise policy controls to balance traveler convenience with cost compliance
- Delivers personalized, context-aware AI recommendations that adapt to individual user priorities.
Growth strategies
- Exclusive closed beta waitlists targeting US corporate travel markets
- Leveraging Serko's existing global network of corporate travel management partners
- Cross- promotion through major platforms like Booking.com for Business and GetThere
- Strategic announcements and tech showcase demonstrations at industry events
Alternatives
Comparison overview
- Unlike legacy corporate booking engines requiring manual form filters, Serko AI uses a conversational assistant model to handle bookings and trip management.
- Unlike consumer travel apps, it is built explicitly for enterprise policy compliance and corporate duty of care requirements.