The all-in-one lead generation and customer management suite for European SMEs.
What it does
Builds AI-powered chatbots and 'Conversational Forms' to qualify leads 24/7.
Provides a unified 'Social Inbox' to manage messages from WhatsApp, Facebook, and Web Chat.
Includes an 'Automatic Quote Generator' to provide instant pricing to prospects.
Features a built-in CRM and Email Marketing tool for lead nurturing.
Offers a meeting scheduler to book appointments directly from the website.
Why it works
Consolidation: Replaces 5-7 different tools with one integrated, more affordable platform.
Context: Their tools are specifically designed for the 'Lead-to-Deal' journey of high-intent services.
Ease of Use: No-code visual builders allow non-tech business owners to update their site in minutes.
ROI: Proven to increase website lead conversion by 3-5x through interactive elements.
The all-in-one lead generation and customer management suite for European SMEs.
Overview
Serviceform is a comprehensive marketing and customer service platform specifically tailored for small and medium-sized enterprises in Europe. It unifies a suite of tools including AI-powered chatbots, live chat, multi-step forms, and a CRM into a single dashboard. Its core value is helping traditional businesses (like real estate and automotive) convert more website visitors into qualified leads without needing technical expertise.
Founded year:2017
Founder:Iranthi Gomes, Jarkko Oksanen
Team size:82
Popularity:Used on over 1,500 websites and trusted by major real estate and car brands across 9 countries.
Builds AI-powered chatbots and 'Conversational Forms' to qualify leads 24/7.
Provides a unified 'Social Inbox' to manage messages from WhatsApp, Facebook, and Web Chat.
Includes an 'Automatic Quote Generator' to provide instant pricing to prospects.
Features a built-in CRM and Email Marketing tool for lead nurturing.
Offers a meeting scheduler to book appointments directly from the website.
Who it's for
Real Estate Agencies
Automotive Dealerships
E-commerce Brands
Service-based SMBs
Why it works
Consolidation: Replaces 5-7 different tools with one integrated, more affordable platform.
Context: Their tools are specifically designed for the 'Lead-to-Deal' journey of high-intent services.
Ease of Use: No-code visual builders allow non-tech business owners to update their site in minutes.
ROI: Proven to increase website lead conversion by 3-5x through interactive elements.
Founder story
Founded in 2017 by Iranthi Gomes and Jarkko Oksanen in Helsinki, Finland. The founders, who previously ran a coffee catering company, realized that traditional businesses were struggling to digitize their customer interactions. They built Serviceform to bring 'modern digital superpowers' to every local business.
Alternatives
Comparison overview
Intercom: More focused on tech support; Serviceform is the specialist for lead generation for traditional businesses.
Tidio: Good for e-commerce chat; Serviceform offers a more comprehensive sales funnel with quote generation and scheduling.
Serviceform is the premier choice for European SMEs that want a single, powerful marketing suite.