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As of 2026
AI & Automation
Revenue: $100k-$1M ARR
Privacy-first, cookie-free web analytics for businesses.
Overview
Simple Analytics is a privacy-focused alternative to traditional web analytics platforms like Google Analytics. It provides website performance and traffic insights without using cookies or storing personal data about visitors. The platform is designed to be lightweight, GDPR/CCPA-compliant, and easy to use, offering businesses a clean dashboard for tracking visitor counts, referral sources, and on-site behavior without compromising user privacy.
Founder: Not publicly disclosed
Popularity: Well-regarded privacy-first alternative in the web analytics market.
Funding status: Bootstrapped
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: Cloud-based analytics, JS-based tracking script
Platform: Web
Integrations: Netlify, Google Analytics (import), various web frameworks and CMS platforms
Founder story
Simple Analytics was founded in 2018 in the Netherlands as an unfunded, transparent company. Created to combat the complexity and privacy issues of traditional tracking tools, it focuses on providing clear, ethical insights for website owners who prioritize visitor privacy. The company remains an independent, small-team operation committed to an internet that is friendly to website visitors.
What it does
- Tracks website traffic and visitor behavior without the use of cookies or trackers
- Provides a simple, intuitive dashboard for monitoring visitor counts, referral sources, and conversion funnels
- Offers AI-driven analytics, allowing users to interact with and query their traffic data conversationally
- Features a lightweight script that improves website loading speed and performance
- Ensures full regulatory compliance including GDPR, PECR, and CCPA by operating with EU-hosted servers.
Who it's for
- Product Managers
- Marketing Teams
- Growth Hackers
- Privacy-conscious Businesses
Why it works
- Privacy protection by design eliminates the need for annoying cookie consent banners
- The lightweight script ensures websites remain fast and performant for end-users
- Full transparency and compliance with major privacy regulations build trust with website visitors
- Simplified UI/UX removes the complexity associated with enterprise-grade tools like GA4.
Growth strategies
- Targeting privacy- focused developers and marketers via content marketing and open-source transparency.
- Capitalizing on the 'anti- Google Analytics' movement by positioning as a compliant, user-friendly alternative.
- Leveraging a freemium model and partner integrations (e.g., Netlify) to lower the barrier to entry.
- Transparently sharing revenue and growth metrics to build community credibility and trust.
Alternatives
Comparison overview
- Simple Analytics is significantly more privacy-focused and lightweight than Google Analytics.
- It is often compared to Fathom and Plausible as a premier 'cookieless' analytics solution.