Privacy-first, cookie-free web analytics for businesses.
What it does
Tracks website traffic and visitor behavior without the use of cookies or trackers.
Provides a simple, intuitive dashboard for monitoring visitor counts, referral sources, and conversion funnels.
Offers AI-driven analytics, allowing users to interact with and query their traffic data conversationally.
Features a lightweight script that improves website loading speed and performance.
Ensures full regulatory compliance including GDPR, PECR, and CCPA by operating with EU-hosted servers.
Why it works
Privacy protection by design eliminates the need for annoying cookie consent banners.
The lightweight script ensures websites remain fast and performant for end-users.
Full transparency and compliance with major privacy regulations build trust with website visitors.
Simplified UI/UX removes the complexity associated with enterprise-grade tools like GA4.
Privacy-first, cookie-free web analytics for businesses.
Overview
Simple Analytics is a privacy-focused alternative to traditional web analytics platforms like Google Analytics. It provides website performance and traffic insights without using cookies or storing personal data about visitors. The platform is designed to be lightweight, GDPR/CCPA-compliant, and easy to use, offering businesses a clean dashboard for tracking visitor counts, referral sources, and on-site behavior without compromising user privacy.
Founded year:2018
Founder:Not publicly disclosed
Team size:2
Popularity:Well-regarded privacy-first alternative in the web analytics market.
Integrations:Netlify, Google Analytics (import), various web frameworks and CMS platforms
What it does
Tracks website traffic and visitor behavior without the use of cookies or trackers.
Provides a simple, intuitive dashboard for monitoring visitor counts, referral sources, and conversion funnels.
Offers AI-driven analytics, allowing users to interact with and query their traffic data conversationally.
Features a lightweight script that improves website loading speed and performance.
Ensures full regulatory compliance including GDPR, PECR, and CCPA by operating with EU-hosted servers.
Who it's for
Product Managers
Marketing Teams
Growth Hackers
Privacy-conscious Businesses
Why it works
Privacy protection by design eliminates the need for annoying cookie consent banners.
The lightweight script ensures websites remain fast and performant for end-users.
Full transparency and compliance with major privacy regulations build trust with website visitors.
Simplified UI/UX removes the complexity associated with enterprise-grade tools like GA4.
Founder story
Simple Analytics was founded in 2018 in the Netherlands as an unfunded, transparent company. Created to combat the complexity and privacy issues of traditional tracking tools, it focuses on providing clear, ethical insights for website owners who prioritize visitor privacy. The company remains an independent, small-team operation committed to an internet that is friendly to website visitors.
Alternatives
Comparison overview
Simple Analytics is significantly more privacy-focused and lightweight than Google Analytics.
It is often compared to Fathom and Plausible as a premier 'cookieless' analytics solution.