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SmartCue
Contextual demo scripts and cues to help B2B sales teams deliver perfect demos.
What it does
Creates interactive demo scripts that sit on top of live SaaS applications. Provides real-time visual and textual cues during demonstrations. Offers self-serve, interactive demo libraries for prospects to explore. Tracks demo performance metrics and engagement analytics. Standardizes demo quality across the entire sales team.
Why it works
Confidence: Eliminates 'demo jitters' by providing reps with exactly what to say at each stage of the product. Customization: Allows for the creation of persona-specific flows without requiring multiple demo environments. Onboarding: Drastically reduces the time required for new reps to start delivering high-quality demos. Buyer Experience: Focuses the conversation on customer problems rather than just feature clicking.
Category: Marketing & Growth
Team Size: 2-10
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As of 2026
Marketing & Growth
Revenue: $100k-$1M ARR
Contextual demo scripts and cues to help B2B sales teams deliver perfect demos.
Overview
SmartCue is a sales effectiveness platform that helps B2B SaaS teams deliver consistent, customer-centric product demonstrations. It works by overlaying contextual cues and tailored scripts directly on top of the live software, guiding sales reps to address specific buyer personas and pain points without getting lost in technical complexity.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: React, Node.js, AWS
Platform: Web
Integrations: Salesforce, Apollo.io, Pipedrive, Zoom, Microsoft Teams
Founder story
SmartCue was founded by a team of sales and technical experts (led by the leadership at Getsmartcue) who realized that the biggest barrier to closing B2B deals was a 'bad' or 'messy' product demo. They built the platform to act as a digital 'teleprompter' for the modern SaaS salesperson.
What it does
- Creates interactive demo scripts that sit on top of live SaaS applications
- Provides real-time visual and textual cues during demonstrations
- Offers self-serve, interactive demo libraries for prospects to explore
- Tracks demo performance metrics and engagement analytics
- Standardizes demo quality across the entire sales team.
Who it's for
- Account Executives
- Sales Development Reps
- Presales Engineers
- Sales Enablement Managers
Why it works
- Confidence: Eliminates 'demo jitters' by providing reps with exactly what to say at each stage of the product
- Customization: Allows for the creation of persona-specific flows without requiring multiple demo environments
- Onboarding: Drastically reduces the time required for new reps to start delivering high-quality demos
- Buyer Experience: Focuses the conversation on customer problems rather than just feature clicking.
Growth strategies
- Targeted mid- market agencies and enterprises that need to standardize their sales message.
- Used a 'Creator' and 'Startup' tier pricing to capture smaller teams early.
- Positioned as a more affordable, lean alternative to high- end demo automation suites.
- Focused on 'Presales' efficiency as a key marketing hook.
Alternatives
Comparison overview
- Highspot / Showpad: Massive content management suites; SmartCue is a specialized, lightweight tool for live demo cueing.
- Brainshark: Excellent for training; SmartCue is better for real-time sales execution.
- SmartCue is for teams that don't need a massive platform but want their live demos to be perfect every time.