Softbrik

Overview

Softbrik is a customer engagement platform that allows brands to collect voice-based feedback from customers and employees. Instead of standard text surveys, users can record voice messages that are automatically transcribed and analyzed by AI for sentiment and key themes. It helps businesses humanize their feedback loop and capture the nuanced emotion that text often misses.

What it does

• Collects voice feedback via web links, QR codes, or email embeds.
• Uses AI to transcribe voice-to-text and categorize feedback by theme.
• Provides AI-powered sentiment analysis to track customer emotions.
• Enables teams to respond to feedback using personalized voice messages.
• Features an analytics dashboard to track survey response rates and KPIs.

Who it's for

• Customer Experience (CX) Teams
• Product Managers
• Marketing Research Agencies
• HR Managers

Why it works

• Authenticity: Voice captures the 'why' behind the feedback with more detail and emotion than text.
• Frictionless: Customers can give feedback on-the-go without typing or installing an app.
• Actionable: AI turns hundreds of hours of audio into structured data the team can actually use.
• Personalization: Replying with a voice note builds significantly more trust than an automated email.

Founder story

Founded in 2020 by Frederik Andersen (CEO) in Tallinn, Estonia. Frederik, a former AWS expert, saw that traditional surveys were seeing declining response rates. He built Softbrik to bring the 'human voice' back into digital business, focusing on making feedback feel like a conversation rather than an interrogation.

Alternatives

• VideoAsk
• Typeform
• Voiceform
• SurveyMonkey

Comparison overview

• VideoAsk: Great for face-to-face; Softbrik is the specialist for voice-only efficiency and scalable AI analysis.
• Typeform: The gold standard for text; Softbrik is the specialist for capturing nuanced vocal feedback.
• Softbrik is for the team that wants to 'truly listen' to their customers at scale.