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Softbrik
Capture authentic customer insights with AI-powered voice surveys and feedback.
What it does
Collects voice feedback via web links, QR codes, or email embeds. Uses AI to transcribe voice-to-text and categorize feedback by theme. Provides AI-powered sentiment analysis to track customer emotions. Enables teams to respond to feedback using personalized voice messages. Features an analytics dashboard to track survey response rates and KPIs.
Why it works
Authenticity: Voice captures the 'why' behind the feedback with more detail and emotion than text. Frictionless: Customers can give feedback on-the-go without typing or installing an app. Actionable: AI turns hundreds of hours of audio into structured data the team can actually use. Personalization: Replying with a voice note builds significantly more trust than an automated email.
Category: Business & Operations
Team Size: 2-10
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As of 2026
Business & Operations
Revenue: $100k-$1M ARR
Capture authentic customer insights with AI-powered voice surveys and feedback.
Overview
Softbrik is a customer engagement platform that allows brands to collect voice-based feedback from customers and employees. Instead of standard text surveys, users can record voice messages that are automatically transcribed and analyzed by AI for sentiment and key themes. It helps businesses humanize their feedback loop and capture the nuanced emotion that text often misses.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Freemium
Tech stack: React, Node.js, Python (AI), AWS
Platform: Web
Integrations: HubSpot, Pipedrive, Zendesk, Customer.io, Slack, Zapier
Founder story
Founded in 2020 by Frederik Andersen (CEO) in Tallinn, Estonia. Frederik, a former AWS expert, saw that traditional surveys were seeing declining response rates. He built Softbrik to bring the 'human voice' back into digital business, focusing on making feedback feel like a conversation rather than an interrogation.
What it does
- Collects voice feedback via web links, QR codes, or email embeds
- Uses AI to transcribe voice-to-text and categorize feedback by theme
- Provides AI-powered sentiment analysis to track customer emotions
- Enables teams to respond to feedback using personalized voice messages
- Features an analytics dashboard to track survey response rates and KPIs.
Who it's for
- Customer Experience (CX) Teams
- Product Managers
- Marketing Research Agencies
- HR Managers
Why it works
- Authenticity: Voice captures the 'why' behind the feedback with more detail and emotion than text
- Frictionless: Customers can give feedback on-the-go without typing or installing an app
- Actionable: AI turns hundreds of hours of audio into structured data the team can actually use
- Personalization: Replying with a voice note builds significantly more trust than an automated email.
Growth strategies
- Targeted the 'SaaS Roadmap' niche, helping founders validate features through voice- of-the-customer surveys.
- Positioned as the 'Antidote to Survey Fatigue' by offering a more engaging interaction.
- Leveraged success in EU startup competitions to gain enterprise credibility.
- Built a global reach by supporting 20+ languages for transcription and analysis.
Alternatives
Comparison overview
- VideoAsk: Great for face-to-face; Softbrik is the specialist for voice-only efficiency and scalable AI analysis.
- Typeform: The gold standard for text; Softbrik is the specialist for capturing nuanced vocal feedback.
- Softbrik is for the team that wants to 'truly listen' to their customers at scale.