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Softr
The easiest and fastest way to build custom internal tools and business apps from Airtable or Google Sheets.
What it does
Builds web apps by connecting to Airtable, Google Sheets, or BigQuery. Provides built-in user authentication and membership management. Offers a wide library of pre-built blocks (lists, forms, charts, tables). Enables granular permissions and visibility rules for different user groups. Integrates with Stripe for creating paid memberships or e-commerce apps.
Why it works
Speed: The fastest no-code builder for data-driven apps; 'What you see is what you get' interface. Data-Native: Unlike other builders, it doesn't try to be the database; it lets you keep your data where it already lives. Simplicity: Does not require knowledge of CSS, HTML, or complex logic workflows. Professional Look: Apps look modern and polished out of the box with zero design skills.
Category: Utilities & System Tools
Team Size: 26-100
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As of 2026
Utilities & System Tools
Revenue: $1M-$10M ARR
The easiest and fastest way to build custom internal tools and business apps from Airtable or Google Sheets.
Overview
Softr is a leading no-code platform that allows users to turn their data from Airtable or Google Sheets into fully functional web applications. It specializes in internal tools, client portals, and community hubs, offering pre-built logic for user authentication, payments, and search/filtering, enabling businesses to build custom software in hours rather than months.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Freemium
Tech stack: React, Node.js, AWS
Platform: Web
Integrations: Airtable, Google Sheets, Stripe, Zapier, Make, HubSpot
Founder story
Founded in 2019 in Berlin, Germany, by Mariam Hakobyan and Artur Mkrtchyan. Both founders were experienced engineers who realized that most business software projects fail because of high costs and slow development. They built Softr to democratize app building, moving the headquarters to the US to scale globally.
What it does
- Builds web apps by connecting to Airtable, Google Sheets, or BigQuery
- Provides built-in user authentication and membership management
- Offers a wide library of pre-built blocks (lists, forms, charts, tables)
- Enables granular permissions and visibility rules for different user groups
- Integrates with Stripe for creating paid memberships or e-commerce apps.
Who it's for
- Operations Managers
- Startup Founders
- Digital Agencies
- Community Leaders
Why it works
- Speed: The fastest no-code builder for data-driven apps; 'What you see is what you get' interface
- Data-Native: Unlike other builders, it doesn't try to be the database; it lets you keep your data where it already lives
- Simplicity: Does not require knowledge of CSS, HTML, or complex logic workflows
- Professional Look: Apps look modern and polished out of the box with zero design skills.
Growth strategies
- Dominated the 'Airtable Ecosystem' by becoming the de facto front- end for Airtable power users.
- Used a high- velocity product roadmap to ship features like Google Sheets and BigQuery support.
- Leveraged a massive library of free templates to lower the barrier to entry.
- Built a strong community of 'Softr Experts' who build and sell apps on the platform.
Alternatives
Comparison overview
- Bubble: More powerful but has a steep learning curve; Softr is much faster and easier for standard business apps.
- Glide: Great for mobile; Softr is the specialist for professional, desktop-ready web portals and internal tools.
- Softr is the #1 choice for teams that live in Airtable and need a professional front-end for their data.