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SquaredUp
Unified observability dashboards connecting IT, cloud, and DevOps tools.
What it does
• Connects natively with 100+ IT, cloud, and DevOps data sources to aggregate telemetry in real time. • Builds customizable, interactive dashboards with drag-and-drop tiles, status indicators, and drill-down metrics. • Consolidates application health states and system alerts across multi-cloud and hybrid infrastructure environments. • Facilitates secure cross-team collaboration via shareable dashboard links, workspace permissions, and embeddable views.
Why it works
Plugin-based data mesh architecture queries existing monitoring tools in place without centralizing expensive log storage. Extensive pre-built integrations with Microsoft SCOM, Azure, AWS, and GitHub accelerate dashboard deployment. Free-forever tier lowers adoption friction for small engineering teams testing custom workspace views. Rolled-up health monitors give executive leadership high-level status visibility across complex technical estates.
Category: Utilities & System Tools
Team Size: 26-100
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As of 2026
Utilities & System Tools
Revenue: $10M-100M ARR
Unified observability dashboards connecting IT, cloud, and DevOps tools.
Overview
SquaredUp is a data visualization and dashboarding platform built for IT operations, DevOps, and engineering teams. It unifies disparate monitoring data from cloud environments, infrastructure tools, and APM platforms into interactive, real-time dashboards. By indexing and correlating metrics across tools like Microsoft Azure, AWS, SCOM, and Datadog, SquaredUp delivers complete visibility into application health. Organizations use SquaredUp to eliminate data silos, track operational SLIs, and accelerate incident response.
Funding status: Bootstrapped
Revenue source: Subscriptions
Customer type: B2B
Pricing: Freemium
Tech stack: JavaScript, TypeScript, React, Node.js, C#, AWS, REST API
Platform: Web
Integrations: Microsoft SCOM, Azure, AWS, Datadog, GitHub, Jira, ServiceNow, PagerDuty, Jenkins, CircleCI, Google Cloud Platform, Splunk
Founder story
SquaredUp was founded in 2011 in Maidenhead, United Kingdom, by Richard Benwell. Recognizing that enterprise IT teams were drowning in fragmented monitoring data across isolated tools, Benwell created SquaredUp to simplify data visualization. The company grew organically by providing essential dashboarding layers over enterprise systems like Microsoft SCOM before expanding into a multi-cloud observability platform.
What it does
- • Connects natively with 100+ IT, cloud, and DevOps data sources to aggregate telemetry in real time
- • Builds customizable, interactive dashboards with drag-and-drop tiles, status indicators, and drill-down metrics
- • Consolidates application health states and system alerts across multi-cloud and hybrid infrastructure environments
- • Facilitates secure cross-team collaboration via shareable dashboard links, workspace permissions, and embeddable views.
Who it's for
- IT Operations Teams
- DevOps & Platform Engineers
- Site Reliability Engineers (SREs)
- Enterprise IT Managers
Why it works
- Plugin-based data mesh architecture queries existing monitoring tools in place without centralizing expensive log storage
- Extensive pre-built integrations with Microsoft SCOM, Azure, AWS, and GitHub accelerate dashboard deployment
- Free-forever tier lowers adoption friction for small engineering teams testing custom workspace views
- Rolled-up health monitors give executive leadership high-level status visibility across complex technical estates.
Growth strategies
- Product- led growth providing a free-forever plan with 3 data source connections to convert organic users.
- Ecosystem expansion by offering over 100 open- source and low-code plugins for popular developer tools.
- Co- marketing and strategic positioning alongside major enterprise platforms like Microsoft System Center and Azure.
- Developer community building via open- source plugin repositories and technical observability guides.
Alternatives
Comparison overview
- Connects directly to underlying data sources via live API queries rather than requiring central data ingestion storage.
- Offers native deep integration with legacy and modern Microsoft environments alongside public clouds.
- Includes ready-made workspace dashboard templates tailored for DevOps and IT operations teams out of the box.