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The easiest way to move your marketing data into your favorite reporting and analysis tools.
Automates marketing data extraction from 100+ platforms into reporting tools. Unifies data from disparate sources into a single schema for easy comparison. Provides pre-built reporting templates for Google Sheets and Looker Studio. Enables scheduled data refreshes to keep dashboards up-to-date in real-time. Features 'Supermetrics API' for moving data into data warehouses like Snowflake.
Simplicity: No coding or API knowledge required to build complex data pipelines. Reliability: Known for extremely stable connections even when marketing platform APIs change. Efficiency: Saves marketers an average of 10-20 hours per week on reporting tasks. Ecosystem: Works exactly where marketers already live—in spreadsheets and BI tools.
Category: Marketing & Growth
Team Size: 250-500
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Supermetrics is a world-leading marketing data platform that automates the flow of data from over 100 sources (like Google Ads, Meta, and TikTok) into destinations like Google Sheets, Excel, Looker Studio, and BigQuery. It eliminates the manual work of exporting CSVs and copying data, allowing marketers to focus on analysis and optimization rather than data collection. It is the de-facto standard for performance marketers and agencies globally.
Founded in 2013 by Mikael Thuneberg in Helsinki, Finland. Mikael, a data-driven marketer, won a Google challenge to build a tool that pulls data into spreadsheets. After seeing the massive demand, he bootstrapped the company to significant profitability before taking investment to scale into a global leader.
