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Tally
The simplest way to create forms, for free. It works like a document.
What it does
Builds professional forms, surveys, and quizzes using a clean document-style interface. Features conditional logic and calculations to create dynamic user paths. Enables payment collection (via Stripe) without any transaction fees from Tally. Supports file uploads, e-signatures, and multi-page form flows. Integrates natively with tools like Notion, Airtable, and Google Sheets to sync data.
Why it works
Simplicity: One of the fastest forms to build; if you can use Notion, you can use Tally. Economics: Its 'Free-Forever' plan is the most generous in the industry, removing the standard paywalls for advanced logic. Design: Offers a minimal, aesthetic look that blends perfectly into modern web applications. Performance: Extremely lightweight and fast-loading, ensuring high completion rates.
Category: Marketing & Growth
Team Size: 4
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As of 2026
Marketing & Growth
Revenue: $1M-$5M ARR
The simplest way to create forms, for free. It works like a document.
Overview
Tally (tally.so) is a game-changing form builder that has disrupted the market with its 'Document-like' interface. Unlike traditional form tools that use complex drag-and-drop grids, Tally works like Notion—you just type and add 'blocks.' It offers 99% of its features for free, including conditional logic, payments, and unlimited submissions, making it the favorite choice for startups and creators.
Funding status: Bootstrapped
Revenue source: Subscriptions
Customer type: B2B2C
Pricing: Freemium
Tech stack: React, Node.js, AWS, PostgreSQL
Platform: Web
Integrations: Notion, Airtable, Google Sheets, Slack, Stripe, Zapier
Founder story
Founded in 2020 by Marie Martens and Filip Minev in Ghent, Belgium. The husband-and-wife duo were frustrated by the high cost and complexity of tools like Typeform. They built Tally as a 'side project' that quickly exploded into a global SaaS business, serving over 500,000 users within five years.
What it does
- Builds professional forms, surveys, and quizzes using a clean document-style interface
- Features conditional logic and calculations to create dynamic user paths
- Enables payment collection (via Stripe) without any transaction fees from Tally
- Supports file uploads, e-signatures, and multi-page form flows
- Integrates natively with tools like Notion, Airtable, and Google Sheets to sync data.
Who it's for
- SaaS Founders
- Product Marketers
- Indie Hackers
- HR Managers
Why it works
- Simplicity: One of the fastest forms to build; if you can use Notion, you can use Tally
- Economics: Its 'Free-Forever' plan is the most generous in the industry, removing the standard paywalls for advanced logic
- Design: Offers a minimal, aesthetic look that blends perfectly into modern web applications
- Performance: Extremely lightweight and fast-loading, ensuring high completion rates.
Growth strategies
- Targeted the 'Notion' and 'Product Hunt' communities, gaining cult status among aesthetic- conscious builders.
- Used a 'Build in Public' strategy, with Marie Martens sharing transparent growth updates on Twitter/X.
- Leveraged a disruptive pricing model: Give away 99% of features for free and charge only for a single 'Pro' tier.
- Achieved massive scale ($150k+ MRR) as a lean team of four with zero venture capital funding.
Alternatives
Comparison overview
- Typeform: Very expensive; Tally offers similar beauty and logic for free.
- Google Forms: Ugly and basic; Tally is the professional, aesthetic upgrade that's just as affordable.
- Tally is the undisputed choice for founders who want professional forms without the 'SaaS tax'.