Overview

Tive is a leading global provider of real-time supply chain and logistics visibility technology. Founded in 2015 and headquartered in Boston, Tive integrates highly accurate proprietary IoT hardware trackers with a robust cloud-based software platform. It enables shippers and logistics providers to monitor the exact location and physical condition—such as temperature, humidity, light, and shock—of their critical shipments across 186 countries. With a strong focus on high-value, time-sensitive goods in industries like life sciences, food and beverage, and retail, Tive helps companies proactively identify in-transit disruptions and prevent spoilage, delays, or theft.

Founder story

Tive was founded in 2015 in Boston by Krenar Komoni. Starting with a team of six in a single room coding, debugging, and building prototypes, Komoni set out to solve the 'black box' problem of modern logistics, where shippers lacked independent data on their cargo once it left the dock. By focusing intensely on solving the hardware-software integration challenge, the company scaled from $100K in ARR in its early years to surpassing $100 million in booked ARR by May 2026, driven by a mission to ensure every critical shipment arrives on time and in full.

What it does

• Provides highly accurate real-time location tracking for shipments across all modes of transportation globally
• Monitors critical physical shipment conditions including temperature, humidity, shock, and light exposure
• Offers a cloud-based software platform with customized smart alerts, predictive analytics, and workflow automations
• Provides a 24/7 Live Monitoring service that actively watches shipments and escalates issues to reduce rejected loads
• Features a sustainable Green Program that incentivizes the return, recycling, and recirculation of used hardware trackers.

Who it's for

• Logistics Service Providers (LSPs) & 3PLs
• Life Sciences & Pharmaceutical Companies
• Food & Beverage Distributors
• Retail & High-Value Goods Manufacturers

Why it works

• Its proprietary combination of physical IoT trackers and cloud software provides independent 'ground truth' data without relying solely on carrier telematics
• The platform generates instant, smart alerts the moment a shipment deviates from its planned route or safe temperature zone, allowing for proactive intervention
• Extensive global coverage across 186 countries ensures seamless multi-modal visibility (air, ocean, road, and rail) without blind spots
• The 'land-and-expand' SaaS model coupled with highly reliable 2G-to-5G hardware makes it deeply sticky for large enterprise operations
• An industry-leading sustainability program helps enterprises meet their ESG goals by drastically reducing electronic waste from single-use trackers.

Growth strategies

• Focusing on high- stakes, specialized enterprise verticals (like pharma and perishables) where condition monitoring is as important as location tracking.
• Executing a highly successful 'land and expand' sales motion, with over 60% of new ARR coming from upsells and expansion within existing accounts.
• Capitalizing on global climate resilience and supply chain volatility by positioning real- time visibility as critical risk-mitigation infrastructure.
• Driving sustainability through its Tive Green Program, which appeals to enterprise ESG mandates and lowers hardware manufacturing costs over time.

Alternatives

• FourKites
• Project44
• Roambee
• Shippeo
• Sensitech

Comparison overview

• Tive vs FourKites: FourKites heavily relies on carrier ELD/EDI telematics for software-based visibility, whereas Tive provides physical hardware trackers to generate independent ground-truth data on location and condition.
• Tive vs Project44: Project44 acts as an advanced visibility network aggregating multi-carrier data streams, while Tive's core differentiation lies in its proprietary hardware monitoring temperature, light, and shock.
• Tive vs Roambee: Both provide IoT hardware and software, but Tive is widely recognized for its robust tracker recirculation program and highly-rated 24/7 Live Monitoring capabilities.
• Tive vs Sensitech: Sensitech is a legacy provider of cold-chain data loggers; Tive offers a much more modern, real-time, cloud-native visibility platform with instant alerting capabilities.