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Trend
A simple, contract-free marketplace for brands to scale high-quality UGC and influencer campaigns.
What it does
Connects brands with a curated network of 5,000+ influencers and creators. Facilitates the creation of high-fidelity UGC for ads and product pages. Automates the shipment of products to influencers for reviews and content. Allows brands to buy full usage rights for all content generated through the platform. Provides a collaborative dashboard for managing multiple creator campaigns.
Why it works
Frictionless: Eliminates the long negotiation and contract phase usually required with influencers. Cost Certainty: Fixed pricing per creator makes it easy for brands to budget their content scaling. Curation: Manually vets every influencer to ensure high aesthetic and engagement standards. Ownership: Simplified licensing ensures brands own the rights to repurpose content across all marketing channels.
Category: Marketing & Growth
Team Size: 11-25
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As of 2026
Marketing & Growth
Revenue: $1M-$10M ARR
A simple, contract-free marketplace for brands to scale high-quality UGC and influencer campaigns.
Overview
Trend is an influencer marketing and User-Generated Content (UGC) platform that connects brands with a curated network of creators. It simplifies the process of sourcing content by offering a 'contract-free' marketplace model where brands only pay for the content they receive. Acquired by soona in 2023, the platform now combines influencer outreach with professional studio photography capabilities.
Funding status: Acquired
Revenue source: Subscriptions & Marketplace Fees
Customer type: B2B
Pricing: Freemium
Tech stack: React, Node.js, AWS
Platform: Web • iOS
Integrations: Shopify, Klaviyo, soona, Zapier
Founder story
Founded in 2012 by Ramon Berrios and Grant Gurtin in Austin, Texas. Ramon and Grant saw that influencer marketing was becoming too expensive and complex for growing brands. They built Trend to be the 'antidote' to agency overhead, creating a simple, self-serve marketplace where brands could get professional content on demand.
What it does
- Connects brands with a curated network of 5,000+ influencers and creators
- Facilitates the creation of high-fidelity UGC for ads and product pages
- Automates the shipment of products to influencers for reviews and content
- Allows brands to buy full usage rights for all content generated through the platform
- Provides a collaborative dashboard for managing multiple creator campaigns.
Who it's for
- D2C Brand Owners
- Shopify Merchants
- Social Media Managers
- E-commerce Growth Marketers
Why it works
- Frictionless: Eliminates the long negotiation and contract phase usually required with influencers
- Cost Certainty: Fixed pricing per creator makes it easy for brands to budget their content scaling
- Curation: Manually vets every influencer to ensure high aesthetic and engagement standards
- Ownership: Simplified licensing ensures brands own the rights to repurpose content across all marketing channels.
Growth strategies
- Targeted the high- growth 'Direct-to-Consumer' (D2C) niche on platforms like Instagram and TikTok.
- Used a performance- based narrative focusing on 'Content-as-Ads' (UGC).
- Raised $3M in Seed funding to automate the creator- matching algorithm.
- Successfully exited through an acquisition by soona (2023) to lead their creator division.
Alternatives
Comparison overview
- Billo: Better for quick TikTok-style clips; Trend is the choice for high-fidelity influencer photography and long-term brand content.
- Grin/Aspire: Complex enterprise management tools; Trend is the lean, marketplace-first alternative for smaller teams.
- Now part of soona, Trend is the premier tool for brands that need a constant stream of authentic social content.