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Actionable audience intelligence and social data for brands.
Segments social media audiences by engagement and influence. Identifies top fans and potential brand ambassadors. Provides deep demographic data (location, age, interests) for followers. Facilitates social media contests and giveaways to collect first-party data. Tracks influencer performance and campaign ROI.
Data Quality: Moves beyond vanity metrics (like follower counts) to show who is actually engaged with a brand. First-Party Data: Their 'SocialRank' and 'Surf' integrations allow brands to collect verified data directly from fans in a privacy-compliant way. Influencer Discovery: Helps brands find 'micro-influencers' who already love their product, leading to more authentic partnerships. Actionable Segments: Allows for the export of highly targeted lists for email marketing or custom ad audiences.
Category: Marketing & Growth
Team Size: 11-50
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Trufan (now part of Surf) is an audience intelligence platform that helps brands and creators find, segment, and engage with their most valuable fans. By analyzing social media data, it provides deep insights into follower demographics and behavior, allowing marketers to run high-ROI influencer campaigns and direct-to-consumer outreach.
Founded in 2017 by Swish Goswami and Aanikh Kler. Swish, a serial entrepreneur and influencer himself, realized that brands had no real way of knowing who their most valuable followers were. They built Trufan to give power back to brands and creators, helping them own their audience data rather than being at the mercy of social media algorithms.
