Trustmary

Overview

Trustmary is a feedback and social proof platform that helps businesses collect text and video testimonials automatically. By integrating directly into the customer journey, it turns happy clients into marketing assets and displays those reviews dynamically on websites to boost conversion rates.

What it does

• Collects video and text testimonials from customers automatically.
• Displays dynamic review widgets on websites to increase trust.
• Measures Net Promoter Score (NPS) and customer satisfaction.
• Triggers review requests based on CRM lifecycle events.
• Optimizes website widgets for AI search mentions.

Who it's for

• B2B marketers
• E-commerce owners
• Sales directors
• Customer success teams.

Why it works

• Frictionless Video: Allows customers to record highly authentic video testimonials directly from their browser without downloading any apps.
• Dynamic Display: The website widgets automatically update to show the freshest, most relevant reviews to new visitors.
• Automated Funnels: Connects to your CRM to automatically ask for a review exactly when the customer is most satisfied with your service.
• Conversion Tracking: It doesn't just display reviews; it actually measures how much those review widgets increase your website's conversion rate through A/B testing.
• Multi-Platform Sync: Can import existing reviews from Google, Facebook, and Yelp to consolidate all social proof in one place.

Founder story

In 2016, founders Johannes Karjula and Valtteri Ylimäki noticed a glaring problem in B2B sales: companies had incredibly happy customers, but zero authentic ways to prove it to new prospects. They realized that high-quality, authentic testimonials were the ultimate conversion driver. They founded Trustmary in Finland to automate the collection of these reviews, scaling it globally to serve tens of thousands of customers across 100 countries.

Alternatives

• Senja
• Testimonial.to
• Boast
• Yotpo

Comparison overview

• Senja: A very modern, indie-hacker favorite for quickly collecting beautiful text and video testimonials.
• Testimonial.to: A highly popular, easy-to-use tool for gathering video reviews, dominating the SaaS and creator spaces.
• Boast: A comprehensive customer feedback and video testimonial platform focused heavily on B2B service businesses.
• Yotpo: A massive, enterprise-grade e-commerce marketing platform that handles reviews, loyalty, and SMS marketing.
• While Testimonial.to and Senja are fantastic for creators and small SaaS, Trustmary is built with a heavier focus on B2B lead generation and deep CRM integrations. It stands out by actively measuring the direct impact its widgets have on website conversion rates, offering robust A/B testing that proves its exact ROI to enterprise marketing teams.