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Upcred
AI-powered data intelligence platform for the creator economy.
What it does
Provides an AI-powered search engine to discover influencers across 50M+ profiles. Automates real-time campaign reporting and ROI tracking. Offers 'UPCRED Multiverse' to help creators manage engagement and collaborations. Features a zero-percent markup model for brands to run transparent campaigns. Provides predictive analytics on influencer engagement and follower quality.
Why it works
Data Integrity: Uses AI to filter out fake followers and identify truly high-performing creators. Transparency: Unlike traditional agencies, Upcred provides a transparent platform where brands can see real costs and data. Speed: Automates the manual task of finding creators and compiling complex performance reports. Scalability: Built to manage hundreds of simultaneous creator campaigns for large brands.
Category: Marketing & Growth
Team Size: 5-20
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As of 2026
Marketing & Growth
Revenue: $0-$100k ARR
AI-powered data intelligence platform for the creator economy.
Overview
Upcred (upcred.ai) is a comprehensive influencer marketing platform that unifies discovery, campaign management, and performance analytics. It uses AI to analyze billions of data points across social networks, helping brands find the right creators and automate the reporting of their ROI. It functions as a single source of truth for both agencies and brands looking to scale their influencer efforts with data-backed precision.
Funding status: Funded
Revenue source: Subscriptions & Service Fees
Customer type: B2B
Pricing: Freemium
Tech stack: React, Python, Node.js, AI/ML Models
Platform: Web
Integrations: Instagram, YouTube, TikTok, Facebook, Twitter (X)
Founder story
Founded in 2021 by Dharmpal Chaudhary, Aditya Bhattacharjee, and Sanjay Choudhary in Bengaluru, India. The founders, with backgrounds in data science and digital marketing, realized that the influencer market was opaque and hard to measure. They built Upcred to bring 'intelligence and fairness' to the creator economy.
What it does
- Provides an AI-powered search engine to discover influencers across 50M+ profiles
- Automates real-time campaign reporting and ROI tracking
- Offers 'UPCRED Multiverse' to help creators manage engagement and collaborations
- Features a zero-percent markup model for brands to run transparent campaigns
- Provides predictive analytics on influencer engagement and follower quality.
Who it's for
- D2C Brand Managers
- Marketing Agencies
- Social Media Influencers
- Growth Marketers
Why it works
- Data Integrity: Uses AI to filter out fake followers and identify truly high-performing creators
- Transparency: Unlike traditional agencies, Upcred provides a transparent platform where brands can see real costs and data
- Speed: Automates the manual task of finding creators and compiling complex performance reports
- Scalability: Built to manage hundreds of simultaneous creator campaigns for large brands.
Growth strategies
- Targeted the 'Anti- Agency' sentiment by offering a free search engine for influencers.
- Used an aggressive product- led approach to reach 10M+ businesses globally.
- Raised early- stage funding to build out a proprietary AI data platform.
- Focused on market dominance in India and the UK before broader international expansion.
Alternatives
Comparison overview
- Grin: More expensive enterprise suite; Upcred is the agile choice for brands wanting data without high overhead.
- LTK: Focused on e-commerce affiliate; Upcred is a broader intelligence and campaign management engine.
- Upcred is the choice for brands that want to run 'scientific' influencer marketing campaigns.