AI-powered data intelligence platform for the creator economy.
What it does
Provides an AI-powered search engine to discover influencers across 50M+ profiles.
Automates real-time campaign reporting and ROI tracking.
Offers 'UPCRED Multiverse' to help creators manage engagement and collaborations.
Features a zero-percent markup model for brands to run transparent campaigns.
Provides predictive analytics on influencer engagement and follower quality.
Why it works
Data Integrity: Uses AI to filter out fake followers and identify truly high-performing creators.
Transparency: Unlike traditional agencies, Upcred provides a transparent platform where brands can see real costs and data.
Speed: Automates the manual task of finding creators and compiling complex performance reports.
Scalability: Built to manage hundreds of simultaneous creator campaigns for large brands.
AI-powered data intelligence platform for the creator economy.
Overview
Upcred (upcred.ai) is a comprehensive influencer marketing platform that unifies discovery, campaign management, and performance analytics. It uses AI to analyze billions of data points across social networks, helping brands find the right creators and automate the reporting of their ROI. It functions as a single source of truth for both agencies and brands looking to scale their influencer efforts with data-backed precision.
Provides an AI-powered search engine to discover influencers across 50M+ profiles.
Automates real-time campaign reporting and ROI tracking.
Offers 'UPCRED Multiverse' to help creators manage engagement and collaborations.
Features a zero-percent markup model for brands to run transparent campaigns.
Provides predictive analytics on influencer engagement and follower quality.
Who it's for
D2C Brand Managers
Marketing Agencies
Social Media Influencers
Growth Marketers
Why it works
Data Integrity: Uses AI to filter out fake followers and identify truly high-performing creators.
Transparency: Unlike traditional agencies, Upcred provides a transparent platform where brands can see real costs and data.
Speed: Automates the manual task of finding creators and compiling complex performance reports.
Scalability: Built to manage hundreds of simultaneous creator campaigns for large brands.
Founder story
Founded in 2021 by Dharmpal Chaudhary, Aditya Bhattacharjee, and Sanjay Choudhary in Bengaluru, India. The founders, with backgrounds in data science and digital marketing, realized that the influencer market was opaque and hard to measure. They built Upcred to bring 'intelligence and fairness' to the creator economy.
Alternatives
Comparison overview
Grin: More expensive enterprise suite; Upcred is the agile choice for brands wanting data without high overhead.
LTK: Focused on e-commerce affiliate; Upcred is a broader intelligence and campaign management engine.
Upcred is the choice for brands that want to run 'scientific' influencer marketing campaigns.