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UpLaunch
CRM and marketing automation platform built specifically for fitness studio owners.
What it does
Automates lead capture and multi-channel follow-ups via email and two-way SMS messaging. Delivers pre-built, battle-tested fitness marketing frameworks and email nurture campaigns. Manages appointment booking, digital intake forms, and automated lead scheduling. Tracks member retention milestones and automates re-engagement sequences for past leads.
Why it works
Purpose-built fitness nurture templates allow gym owners to launch automated marketing instantly. Two-way SMS integration creates direct, immediate communication channels with prospective members. Automated appointment reminders reduce no-show rates for initial trial classes and consultations. Integration with broader Daxko and Zen Planner ecosystems streamlines gym operational management.
Category: Marketing & Growth
Team Size: 11-25
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As of 2026
Marketing & Growth
Revenue: $1M-$10M ARR
CRM and marketing automation platform built specifically for fitness studio owners.
Overview
UpLaunch is a CRM and marketing automation platform designed specifically for boutique gyms and fitness affiliates. The platform streamlines lead capture, client onboarding, appointment scheduling, and two-way SMS communication into an automated workflow engine. By providing pre-built lead nurture campaigns and member retention strategies, UpLaunch helps gym owners systematically turn prospects into long-term members. Now integrated into Daxko's fitness software ecosystem, it simplifies administrative tasks so gym operators can focus on member experience.
Funding status: Acquired
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: Ruby on Rails, React, AWS, Postgres, REST API
Platform: Web
Integrations: Zen Planner, SugarWOD, Stripe, Zapier, Mailchimp
Founder story
UpLaunch was founded in 2016 in the United States by Matt Verlaque, Mike Wuest, and Jake Johnson. As former gym owners, they experienced firsthand the challenge of managing leads and client retention using generic CRMs. They built UpLaunch to deliver automated, turn-key marketing frameworks tailored specifically for fitness entrepreneurs. The company was acquired by health and wellness software leader Daxko.
What it does
- Automates lead capture and multi-channel follow-ups via email and two-way SMS messaging
- Delivers pre-built, battle-tested fitness marketing frameworks and email nurture campaigns
- Manages appointment booking, digital intake forms, and automated lead scheduling
- Tracks member retention milestones and automates re-engagement sequences for past leads.
Who it's for
- CrossFit Affiliates
- Boutique Fitness Studios
- Martial Arts Academies
- Personal Training Facilities
Why it works
- Purpose-built fitness nurture templates allow gym owners to launch automated marketing instantly
- Two-way SMS integration creates direct, immediate communication channels with prospective members
- Automated appointment reminders reduce no-show rates for initial trial classes and consultations
- Integration with broader Daxko and Zen Planner ecosystems streamlines gym operational management.
Growth strategies
- Direct integration and cross- selling through Zen Planner and Daxko fitness platforms
- Community content marketing focusing on CrossFit and boutique gym growth strategies
- Strategic industry partnerships with fitness business coaching associations
- Product acquisition and consolidation under Daxko's health and wellness tech suite
Alternatives
Comparison overview
- UpLaunch focuses specifically on lead nurturing and marketing automation workflows designed for gym owners.
- Unlike broad gym management platforms that focus primarily on class check-ins and billing, UpLaunch prioritizes automated messaging, lead capture, and prospect conversion pipelines.