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A no-code user onboarding platform to improve product adoption and retention.
Builds interactive product walkthroughs and guides without code. Creates onboarding checklists to guide users through key milestones. Features built-in NPS surveys and resource centers for self-service help. Provides detailed analytics on guide completion and user engagement. Allows for segmentation to show personalized guides to different user groups.
Speed to Value: One of the fastest DAP tools to set up, often requiring just a simple script installation. Affordability: Positioned as a high-value, cost-effective alternative to enterprise giants like WalkMe or Pendo. Autonomy: Empowers marketing and success teams to ship updates to the UI without waiting for an engineering sprint. Ease of Use: Its Google Chrome extension makes building guides as simple as 'pointing and clicking' on page elements.
Category: Utilities & System Tools
Team Size: 26-100
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UserGuiding is a specialized Digital Adoption Platform (DAP) that allows non-technical teams to create interactive product tours, checklists, and help centers directly inside their web applications. By eliminating the need for developer resources, it helps SaaS companies and enterprises provide a seamless onboarding experience, leading to higher conversion rates and reduced support tickets.
Founded in 2017 by Osman Koc and Muhammet Enginar in San Francisco. The founders, with a background in engineering and product, realized that 'feature bloat' was killing SaaS retention. They built UserGuiding to help companies show the value of their product instantly, moving the team to Istanbul, Turkey, to scale engineering while maintaining a US headquarters.
