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Varify.io | Plorik

Varify.io dashboard and user interface - Affordable and GDPR-compliant A/B testing and website optimization platform.

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Varify.io

Marketing & Growth

Revenue: $100k-$1M ARR

Affordable and GDPR-compliant A/B testing and website optimization platform.

Overview

Varify.io is an intuitive web optimization platform designed to make A/B testing accessible and cost-effective for businesses of all sizes. It provides visual and code editors alongside AI-driven experiment tools that eliminate heavy developer dependencies. The platform features a flat-rate pricing model without traffic volume penalties. It serves marketing teams and agencies seeking reliable conversion rate optimization capabilities.

Founded year: 2021

Founder: Steffen Schulz, Thomas B. Kraus, Dan Schalow

Team size: 11-25

Popularity: 1,000+ customers

HQ: Munich, Germany

Status: Active

Funding status: Bootstrapped

Customer type: B2B

Pricing: Subscription

Tech stack: JavaScript, PHP, React, MySQL

Platform: Web

Integrations: Google Analytics 4, Matomo, BigQuery, Microsoft Clarity

What it does

Executes A/B tests and split URL campaigns through visual and code editors.
Leverages AI assistants to generate experiment variations and test ideas from natural language prompts.
Integrates seamlessly with existing web analysis systems like Google Analytics 4 without proprietary tracking bloat.
Provides flexible audience targeting, outlier smoothing, and mutual experiment exclusion rules.

Who it's for

Digital Marketers
CRO Specialists
Agency Owners
E-commerce Managers

Why it works

Utilizes a flat-rate subscription structure with zero traffic-based surcharges or visitor caps.
Focuses on compliance with strict EU privacy mandates and GDPR cookie-free deployment.
Integrates with existing analytics stacks to minimize third-party tool redundancy.
Empowers non-technical users to build and run optimization campaigns independently.

Founder story

Varify.io was founded by a team with over a decade of background in conversion rate optimization consulting based in Munich, Germany. Recognizing that rising platform costs and the closure of legacy tools like Google Optimize left smaller businesses underserved, the founders built Varify.io to provide an affordable, user-friendly experimentation alternative.

Alternatives

Comparison overview

Varify.io provides flat-rate pricing independent of monthly traffic volumes, whereas competing tools like VWO and Optimizely scale costs based on user traffic tiers.
Varify.io relies directly on existing analytics tools as the source of truth without traffic tracking bloat, contrasting with standalone platforms that mandate proprietary data tracking suites.

Social links

Website