Overview

Volleto is a connected commerce SaaS platform that facilitates seamless collaboration between brands, distributors, and retailers. It focuses on transforming physical products into digital assets, enabling brands to provide rich storytelling, heritage information, and digital authenticity certificates to their customers. The platform aims to bridge the gap between physical retail and digital engagement, enhancing the customer experience through transparency and brand interaction.

Founder story

Volleto was founded in 2015 by Dan Blechner, Arnaud Rodrigue, and Oleg Kushnirov. Headquartered in New York, the company was established to address the disconnect between physical consumer products and digital interaction. The founders sought to create a platform that would allow brands to share product stories and certify authenticity, ultimately fostering deeper relationships with their end consumers.

What it does

• Unlocks digital potential of physical products by enabling brand storytelling and heritage sharing
• Provides a digital platform for brands, distributors, and retailers to collaborate effectively on commerce workflows
• Offers digital certificates for product authenticity to ensure trust in the secondary and retail markets
• Enables brands to engage directly with customers through a curated mobile platform interface
• Supports retail media advertising strategies by connecting physical product consumption to digital engagement channels.

Who it's for

• Consumer Brands
• Retailers
• Distributors
• Service Centers

Why it works

• Unique connected commerce model bridges physical product assets with digital customer engagement layers
• Centralized collaboration tools improve operational efficiency between brand manufacturers and their retail partners
• Digital authenticity certificates add verifiable value for premium and heritage-focused consumer brands
• Scalable SaaS infrastructure supports brands and retailers in managing multi-tier distribution workflows.

Growth strategies

• Expansion of retail media and connected commerce feature sets
• Strategic partnerships with major distributors and retail service centers
• Emphasis on direct- to-consumer brand storytelling to increase platform stickiness
• Targeting high- growth retail segments requiring product authenticity and digital transparency

Alternatives

• Mulberry
• Extend
• Clyde
• Checkout 51

Comparison overview

• Volleto specializes in retail media and brand-distributor collaboration through storytelling and authenticity certificates, whereas competitors like Mulberry or Extend focus primarily on warranty and insurance-based product protection services.