Loading SaaS profile...
As of 2026
AI & Automation
A free, AI-powered audit tool that scans websites to provide immediate insights into AI visibility, security, performance, and SEO health.
Overview
Website Auditor.io is an online auditing platform designed to evaluate a website's digital presence through a multi-faceted approach. Unlike traditional SEO-only tools, it specifically measures how a business appears and performs in AI tools (like ChatGPT and Perplexity) while also conducting security, privacy, and performance checks. It is positioned as a frictionless, no-signup tool that delivers actionable, non-technical reports to help business owners improve their visibility and trust.
Founded year: 2026
Founder: Kevin Armstrong
Team size: 1-10
Popularity: New entrant gaining traction for its 'AI visibility' niche
Status: Active
Revenue source: Subscriptions
Customer type: SMBs
Pricing: Freemium
Tech stack: AI-powered crawler, Security scanner, Performance analyzer
Platform: Web
Integrations: None
Founder story
Website Auditor.io was built by Kevin Armstrong as part of Armstrong HoldCo LLC. The tool was developed to solve the difficulty business owners face in understanding how their websites perform across both traditional search and emerging AI-driven discovery platforms, providing a simple, zero-friction way to audit site health.
What it does
- Conducts an 'AI visibility' check to see how AI assistants represent and recommend the business
- Performs security scans to identify risks like missing SSL certificates and exposed files
- Executes privacy and compliance reviews, including cookie setting assessments
- Tests website loading speed and performance metrics
- Provides a non-technical, plain-language audit report with prioritized fix steps
Who it's for
- Small Business Owners
- Freelance Web Developers
- Digital Marketers
- Website Administrators
Why it works
- Requires zero sign-up or login to generate an instant audit report
- Focuses on 'AI visibility,' a modern metric missing from many legacy SEO tools
- Translates technical findings into simple, plain-language repair steps
- Prioritizes identified issues by their potential impact on the business
- Enables quick triage of security and performance risks without complex onboarding
Growth strategies
- Positioning as a frictionless, high- speed alternative to tools that require demo calls or account setups
- Targeting the growing need for 'AI visibility' as a key competitive advantage in search
- Offering a Pro plan with API access and downloadable fix files for professional users
- Leveraging the platform's ability to act as a pre- launch health check for freelance developers
Alternatives
Comparison overview
- Website Auditor.io differentiates itself from traditional tools by prioritizing AI visibility and extreme ease-of-use (no signup required)
- While broad platforms like Ahrefs or Semrush offer deeper technical crawl data for advanced SEO professionals, Website Auditor.io serves as an entry-level triage tool for immediate business visibility and security checks.