A high-performance call tracking and intelligence platform for marketing agencies.
What it does
Provides dynamic call tracking numbers to attribute phone leads to specific ads.
Features AI-powered 'Voice Intelligence' for automated call summaries and sentiment.
Includes a real-time 'Attribution Dashboard' to view call ROI across all channels.
Offers interactive voice response (IVR) and call routing for better lead management.
Provides SMS and WhatsApp marketing tools to follow up with callers automatically.
Why it works
Data Integrity: Fills the 'blind spot' in marketing by attributing offline calls back to digital sources.
Efficiency: AI transcription saves hours of manual call auditing for quality assurance.
Global Scale: Supports numbers in over 70 countries, making it ideal for international agencies.
Integration: Syncs seamlessly with Google Ads and CRMs to automate the lead-to-sale loop.
A high-performance call tracking and intelligence platform for marketing agencies.
Overview
WildJar is a leading call tracking and attribution software that helps businesses understand which marketing efforts drive phone calls. It provides dynamic number insertion (DNI) to track keywords and campaigns down to the individual caller. With advanced AI features for call transcription and sentiment analysis, it helps agencies and marketers prove ROI and optimize their ad spend across offline and online channels.
Founded year:2016
Founder:James O'Neill
Team size:26-100
Popularity:Used by 5,000+ brands including Audi and Volvo dealers.
HQ:Sydney, Australia
Status:Active
Funding status:Bootstrapped
Customer type:B2B
Funding:Bootstrapped
Pricing:Subscription
Tech stack:React, Node.js, AWS, Python (AI)
Platform:Web • iOS • Android
Integrations:Google Ads, Google Analytics, Salesforce, HubSpot, Facebook Ads, Zapier
What it does
Provides dynamic call tracking numbers to attribute phone leads to specific ads.
Features AI-powered 'Voice Intelligence' for automated call summaries and sentiment.
Includes a real-time 'Attribution Dashboard' to view call ROI across all channels.
Offers interactive voice response (IVR) and call routing for better lead management.
Provides SMS and WhatsApp marketing tools to follow up with callers automatically.
Who it's for
Digital Marketing Agencies
Automotive Dealerships
Real Estate Agencies
Local Service Businesses
Why it works
Data Integrity: Fills the 'blind spot' in marketing by attributing offline calls back to digital sources.
Efficiency: AI transcription saves hours of manual call auditing for quality assurance.
Global Scale: Supports numbers in over 70 countries, making it ideal for international agencies.
Integration: Syncs seamlessly with Google Ads and CRMs to automate the lead-to-sale loop.
Founder story
Founded in 2016 by James O'Neill in Sydney, Australia. James, an expert in telecommunications and digital marketing, saw that businesses were spending millions on Google Ads but had no idea which ads were driving phone calls. He built WildJar to be the missing link in the marketing tech stack.
Alternatives
Comparison overview
CallRail: Very popular in the US; WildJar is the superior specialist for the APAC market with better local support.
Invoca: High-end enterprise; WildJar offers an agile, feature-rich experience for mid-market agencies.
WildJar is the top choice for agencies who want to dominate the APAC market with professional call tracking.