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Wingify VWO Testing
Enterprise A/B testing and conversion rate optimization platform.
What it does
Executes A/B, split URL, and multivariate tests on websites and applications. Provides a visual drag-and-drop editor for rapid campaign creation without developer reliance. Offers advanced Bayesian statistical engines for accurate and faster data analysis. Integrates behavioral analytics like heatmaps and session recordings to uncover friction points.
Why it works
Combines visual ease of use with enterprise-grade server-side and client-side testing flexibility. Employs robust Bayesian statistics to shorten experiment run times effectively. Offers tiered pricing models scaling seamlessly from startups to large enterprises. Provides comprehensive multi-channel optimization spanning web, mobile apps, and server environments.
Category: Marketing & Growth
Team Size: 100+
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As of 2026
Marketing & Growth
Revenue: $10M-10M ARR
Enterprise A/B testing and conversion rate optimization platform.
Overview
Wingify VWO Testing is an industry-leading digital experimentation platform that enables organizations to run robust A/B, split, and multivariate tests. It empowers marketing and product teams to optimize web and mobile experiences without writing complex code. The platform features an advanced Bayesian statistical engine to ensure fast and accurate experiment results. It serves thousands of global brands looking to maximize engagement and conversion metrics.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Subscription
Tech stack: JavaScript, Python, React, AWS
Platform: Web • Mobile
Integrations: Google Analytics, Shopify, WordPress, Segment, Amplitude
Founder story
Wingify was founded in 2009 by Paras Chopra, Anil Chopra, and Sparsh Gupta in New Delhi, India. Started as a bootstrapped project to solve complex website optimization challenges, the company developed VWO as its flagship product to make conversion rate optimization accessible globally.
What it does
- Executes A/B, split URL, and multivariate tests on websites and applications
- Provides a visual drag-and-drop editor for rapid campaign creation without developer reliance
- Offers advanced Bayesian statistical engines for accurate and faster data analysis
- Integrates behavioral analytics like heatmaps and session recordings to uncover friction points.
Who it's for
- Digital Marketers
- Product Managers
- CRO Specialists
- Growth Engineers
Why it works
- Combines visual ease of use with enterprise-grade server-side and client-side testing flexibility
- Employs robust Bayesian statistics to shorten experiment run times effectively
- Offers tiered pricing models scaling seamlessly from startups to large enterprises
- Provides comprehensive multi-channel optimization spanning web, mobile apps, and server environments.
Growth strategies
- Self- serve freemium adoption funnel for rapid developer and marketer acquisition
- Global partner network of digital marketing and CRO agencies
- Extensive content marketing and educational resources via VWO community
- Strategic enterprise direct sales and account expansion
Alternatives
Comparison overview
- Wingify VWO Testing provides an intuitive visual editor for non-technical users alongside advanced Bayesian statistics, whereas tools like GrowthBook rely heavily on native data warehouse SQL configurations.
- VWO integrates user behavior analytics directly with testing suites, contrasting with standalone feature-flag platforms that require separate session recording tools.