Loading SaaS profile...
Pliance
The modern API for automated AML and KYC compliance.
What it does
Automates AML screening against global sanction and PEP lists. Provides continuous monitoring for existing customer bases. Offers a RESTful API for easy integration into onboarding flows. Handles Sanction and PEP matches with a user-friendly management dashboard. Supports compliance for cryptocurrencies and digital assets.
Why it works
Automation: Replaces manual, spreadsheet-based compliance checks with real-time API triggers. Accuracy: Reduces 'false positives' through advanced matching algorithms, saving compliance officers time. Scalability: Built to handle high-frequency transactions for fast-growing financial products. Integration: Developer-friendly documentation makes it easy to add 'Compliance as a Service' to any product.
Category: Business & Operations
Team Size: 2-10
Visit Website
As of 2026
Business & Operations
Revenue: $1M-$10M ARR
The modern API for automated AML and KYC compliance.
Overview
Pliance is a high-performance Anti-Money Laundering (AML) and Know Your Customer (KYC) automation platform. It provides fintechs and financial institutions with a seamless API to screen customers against sanction lists, PEP (Politically Exposed Persons) databases, and adverse media, ensuring real-time regulatory compliance without manual friction.
Funding status: Funded
Revenue source: Subscriptions
Customer type: B2B
Pricing: Usage-Based
Tech stack: .NET, React, AWS
Platform: Web • API
Integrations: Webhooks, REST API, Salesforce, Hubspot
Founder story
Founded in 2018 by Adam Svanberg in Stockholm, Sweden. Adam saw that compliance was often a major bottleneck that prevented fintechs from launching quickly. He built Pliance to democratize access to high-quality AML data, allowing any engineer to build a compliant financial product in days instead of months.
What it does
- Automates AML screening against global sanction and PEP lists
- Provides continuous monitoring for existing customer bases
- Offers a RESTful API for easy integration into onboarding flows
- Handles Sanction and PEP matches with a user-friendly management dashboard
- Supports compliance for cryptocurrencies and digital assets.
Who it's for
- Fintech startups
- Banks and credit unions
- Crypto exchanges
- Real estate investment firms
Why it works
- Automation: Replaces manual, spreadsheet-based compliance checks with real-time API triggers
- Accuracy: Reduces 'false positives' through advanced matching algorithms, saving compliance officers time
- Scalability: Built to handle high-frequency transactions for fast-growing financial products
- Integration: Developer-friendly documentation makes it easy to add 'Compliance as a Service' to any product.
Growth strategies
- Targeted the emerging European fintech hub (Nordics/UK) where regulation is extremely strict.
- Positioned as the 'developer's choice' for compliance, similar to the Stripe model.
- Leveraged a usage- based pricing model to allow startups to scale their costs with their user base.
- Built a strong reputation for data quality and transparency in high- stakes regulatory environments.
Alternatives
Comparison overview
- ComplyAdvantage: A massive enterprise leader with a wider data net but significantly more expensive.
- Sumsub: Excellent for identity verification (ID photos), whereas Pliance specializes in deep AML/PEP data screening.
- Persona: A strong US-based competitor with a focus on general identity infrastructure.
- Pliance is the preferred choice for technical teams in Europe who need a reliable, lean AML engine that can be integrated quickly.